Getty
Business Profile
Core Value Proposition
Getty provides resources for visual art and cultural heritage, helping individuals and institutions access, explore, and conserve art collections and research tools.
Target Customer
Individuals and organizations interested in visual art, cultural heritage, research, and conservation, including educators, researchers, and students.
Key Differentiator
Getty combines art curation, conservation, and research with educational outreach and public engagement through its museums and digital resources.
Implementation Timeline
Immediate access to online resources and tools, with ongoing programs and exhibitions.
Pain Points
- 1Need for access to comprehensive art and cultural heritage resources.
- 2Desire for educational materials and programs related to art.
- 3Requirement for support in art conservation and research initiatives.
Key Features
- 1Extensive art and research collections available for public access.
- 2Educational programs and resources for K-12 and higher education.
- 3Funding opportunities for art research and conservation projects.
- 4Digital tools and databases for art research and conservation.
- 5Public events and exhibitions to promote engagement with art.
Target Customer Industries
Decision Makers
- 1Museum Curator
- 2Art Conservator
- 3Academic Researcher
- 4Education Coordinator
Client Results
- 1Increased access to art and cultural heritage resources.
- 2Enhanced art conservation practices and research outcomes.
- 3Greater public engagement and education through art.
Competitive Advantages
- 1Comprehensive art collections and research resources.
- 2Diverse educational and public engagement programs.
- 3Strong support for research and conservation initiatives.
Key Benefits
Case Studies & Success Stories
Preserving Los Angeles’s Black heritage
Interns at Getty helped honor and preserve Los Angeles’s Black heritage, showcasing the impact of Getty's conservation and educational initiatives.
Additional Product Information
Product Description
Getty provides resources and support for the exploration and conservation of visual art and cultural heritage.
Target Market
Individuals and organizations engaged in art, education, and cultural heritage preservation.
Unique Value Proposition
Getty uniquely integrates art curation with research and educational outreach, offering both physical and digital access to extensive art collections and resources.
Technical Requirements
None specified.
Pricing Model
Not specified; many resources and experiences are available for free or through funded programs.
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