Getty Images
Business Profile
Core Value Proposition
Getty Images provides access to millions of royalty-free stock photos, videos, illustrations, and editorial content, plus AI-generated imagery and asset management tools to power brand storytelling and media workflows.
Target Customer
Creative professionals, brands, marketers, editors, media teams, publishers, agencies, and enterprises seeking high-quality visuals and multimedia content.
Key Differentiator
Exclusive visuals not available elsewhere, a vast library spanning photos, videos, illustrations, and editorial content, plus AI image generation, a global network of creators, and enterprise-grade tools (Media Manager, Custom Content, Premium Access).
Implementation Timeline
Instant access to downloads or assets upon subscription, purchase, or pack activation; rapid integration into workflows via enterprise tools and API options.
Pain Points
- 1Need a wide, licensed library of high-quality visuals for diverse use cases (advertising, editorial, social, campaigns).
- 2Require vetted, rights-cleared content with options for editorial and stock assets across formats (4K/HD).
- 3Desire efficient asset management and brand-consistent visuals at scale, including on-brand AI-generated imagery and enterprise workflows.
Key Features
- 1Millions of royalty-free images, videos, illustrations, and editorial content
- 24K and HD video options and diverse formats
- 3AI Generator for turning text into commercially safe images and AI-assisted editing
- 4Custom Content to create on-brand visuals with a network of 340,000+ creators
- 5Media Manager for digital asset management and workflow
- 6Premium Access with enterprise licensing options
- 7Archives and Partner Collections for curated, authentic visuals
- 8Search Insights and VisualGPS-backed collections for premium visuals
- 9Licensing options including single downloads and packs (UltraPacks) with discounts
Target Customer Industries
Client Results
- 1Immediate access to a vast library of high-quality visuals for campaigns, editorial, and brand storytelling
- 2Potential cost savings with UltraPacks (up to 20% savings)
- 3Enhanced storytelling through exclusive visuals and AI-generated imagery
- 4Efficient asset management and rights clearance via Media Manager and enterprise tools
Competitive Advantages
- 1Large, diverse library with exclusive visuals
- 2AI-generated imagery capabilities
- 3Enterprise-ready tools (Media Manager, Custom Content, Premium Access)
- 4Flexible licensing options (single downloads, packs, and subscriptions)
- 5Access to editorials, news, sports, and entertainment visuals
- 6Global creator network (340,000+ creators) and partner collections
Key Benefits
Additional Product Information
Product Description
Getty Images offers royalty-free stock photos, videos, illustrations, and editorial content, complemented by AI-generated imagery, enterprise tools, and curated collections for brands and media professionals.
Target Market
Brands, publishers, media houses, advertising agencies, marketing teams, and enterprises seeking high-quality visuals and media assets at scale.
Unique Value Proposition
A comprehensive visual content platform combining a vast, exclusive library with editorial content, AI-generated imagery, and robust enterprise tools to accelerate storytelling and content workflows.
Technical Requirements
API Integration available; requires subscription or packs; rights and clearance and asset management supported by Media Manager; supports various licensing models including Premium Access.
Pricing Model
Pricing includes single downloads, packs, and enterprise plans. UltraPacks offer bundled access with discounts (e.g., up to 20% savings). The plans and pricing pages show per-download prices for Large, Medium, and Small images and corresponding pack options.
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