Getty Images
Business Profile
Core Value Proposition
Getty Images provides a comprehensive stock media platform that delivers licensed stock photos, videos, graphics, vectors, music, and editorial content, along with AI-enabled generation tools and a robust asset-management ecosystem.
Target Customer
Brands, agencies, publishers, media companies, marketing and creative teams, designers, and other professional content buyers seeking licensed media and related services.
Key Differentiator
Exclusive and broad multi-format content (photos, videos, graphics, vectors, music, editorial) plus AI-generated image capabilities, a global network of content providers, and integrated workflow tools (Media Manager) and insights (VisualGPS).
Implementation Timeline
Immediate value upon subscribing (Premium Access) with instant access to content; AI-driven generation and editing tools available as part of the platform; workflows streamlined via Media Manager.
Pain Points
- 1Need fast access to licensed, high-quality imagery and media across formats
- 2Complex rights clearance and licensing management
- 3Disjointed workflows for asset discovery, licensing, and delivery; need for brand-consistent content at scale
Key Features
- 1Millions of royalty-free images, videos (4K/HD), graphics, vectors, and music
- 2Editorial, News, Sports, and Entertainment content
- 3AI image generation and editing tools (KI-Generator) and customization options (Custom Fine-Tuning, Creative-Bilder editing)
- 4Premium Access subscription and Custom Content options
- 5Media Manager (Digital Asset Management) for organizing, controlling, distributing, and measuring assets
- 6Resource Center, Partnerships (Partnerkollektionen), and 340,000+ content providers
- 7API integrations and rights-management tools
Target Customer Industries
Client Results
- 1Quicker access to high-quality, licensable media across categories
- 2Streamlined licensing and rights-management workflows
- 3Brand-consistent visuals at scale with customizable AI-generated content
- 4Improved storytelling and editorial capabilities with 4K/HD assets
- 5Enhanced collaboration and distribution through a centralized DAM
Competitive Advantages
- 1Extensive, exclusive content portfolio across multiple formats
- 24K/HD quality and diverse categories (News, Sports, Entertainment, Fashion, etc.)
- 3AI-based image generation and editing capabilities
- 4Integrated Digital Asset Management (Media Manager) for workflow efficiency
- 5Global network of content providers and partner collections
- 6Rights clearance and licensing within a single platform
Key Benefits
Additional Product Information
Product Description
Lizenzfreie Stock-Fotos, Creative-Bilder, -Videos, Grafiken, Musik und Editorial-Inhalte; bietet Abonnements (Premium Access), KI-gestützte Inhalte, Custom Content, Partnerkollektionen und ein digitales Asset-Management-System.
Target Market
Unternehmen, Marken, Agenturen, Verlage, Medienhäuser und Kreativteams weltweit, die visuelle Inhalte benötigen.
Unique Value Proposition
Eine umfassende, lizenzierte Mediendatenbank mit exklusivem Content, KI-Funktionen zur Bildgenerierung und -bearbeitung, integrierter Workflow- und Asset-Management-Lösung sowie globalem Content-Netzwerk für authentisches visuelles Storytelling.
Technical Requirements
Unterstützt API-Integrationen; bietet ein Digitales Asset Management-System (Media Manager); KI-Generator- und Custom-Fine-Tuning-Funktionen; Nutzung erfolgt typischerweise über Abonnement- oder Pay-per-Download-Modelle.
Pricing Model
Abonnement-basierte Modelle (Premium Access) sowie Download-Preise; kommerzielle Nutzung über entsprechende Lizenzmodelle; weitere Optionen („Auftragsfotografie“, Unternehmenslösungen) sind vorhanden, Details nicht in den bereitgestellten Inhalten.
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