Getty Images
Business Profile
Core Value Proposition
Getty Images provides access to millions of royalty-free stock images, videos, editorial content, illustrations, vectors, and music for licensing, including AI-generated content and data-driven insights.
Target Customer
Content creators, marketing teams, editors, advertisers, media organizations, brands, agencies, and publishers seeking licensed visual content.
Key Differentiator
Exclusive and widely licensed content plus an AI image generator and data-driven insights (VisualGPS) with a large network of creators (340,000+).
Pain Points
- 1Need for a large, royalty-free library of images, video, and editorial content across formats and styles.
- 2Requirement for reliable licensing and usage rights for commercial storytelling.
- 3Desire for quick creation or customization of visuals (AI generation and editing) to accelerate campaigns.
Key Features
- 1Millions of stock images, videos, illustrations, and vectors in various formats and styles, including exclusive content.
- 24K and HD video; editorial content; music and sound effects.
- 3AI Generative Image Tool and options for user-generated content; custom fine-tuning.
- 4Media Manager for digital asset management; partner collections; premium access options.
- 5VisualGPS insights data to inform content strategy; extensive creator network (340,000+).
Target Customer Industries
Client Results
- 1Ability to tell powerful stories with high-quality visuals across news, sports, fashion, and entertainment.
- 2Access to branded, authentic content through partner collections and creator network.
Competitive Advantages
- 1Exclusive and diverse content not found elsewhere.
- 2AI-generated content capabilities and editing tools.
- 3Efficient asset management and branding through Media Manager.
- 4Large global creator network and data-driven insights (VisualGPS).
Key Benefits
Additional Product Information
Product Description
Stock images, videos, illustrations, vectors, music, editorial content, and AI-generated visuals for licensing and media production.
Target Market
Brands, advertisers, media organizations, publishers, agencies, marketers, and content creators needing licensed visual content.
Unique Value Proposition
A comprehensive licensed visual content platform offering vast royalty-free media, editorial content, and AI-powered image generation, backed by data insights and a global creator network.
Pricing Model
Subscription plans (Premium Access) and per-download pricing; described as 'Planes y precios' and 'Premium Access' on the site.
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