Getty Iris
Business Profile
Core Value Proposition
Getty Iris provides news, profiles, and stories about Getty’s work in Los Angeles and around the world
Target Customer
Arts and culture enthusiasts, educators, students, museum professionals, researchers, and general readers interested in Getty’s activities and cultural heritage topics
Key Differentiator
Official Getty blog aggregating diverse content (articles, profiles, podcasts, audio/video) about Getty’s work, with a centralized home at Getty.edu/news and licensing/credit notes tied to Getty
Implementation Timeline
Not specified in content; content appears in ongoing, regularly updated posts and podcasts
Pain Points
- 1Need a centralized source for Getty-related news and storytelling
- 2 desire for multi-format content (articles, podcasts, audio/video) about art, culture, and heritage
- 3Access to expert perspectives and behind-the-scenes insight into Getty’s work and initiatives
Key Features
- 1News, profiles, and stories about Getty’s work
- 2Multimedia content including articles and podcasts
- 3Category/topic organization (Ancient Life, Art & Technology, Mindfulness in the Museum, The Art of Gardening, etc.)
- 4Public-facing blog maintained by Getty Trust with formal licensing and credits
- 5Content moved to a new home at Getty.edu/news
Target Customer Industries
Decision Makers
- 1Museum director
- 2Associate curator
- 3Professor
- 4Poet
- 5Painter
- 6Director ( Getty Research Institute )
Client Results
- 1Increased awareness of Getty’s work and cultural initiatives
- 2Engaged audience through articles and podcasts across multiple formats
- 3Access to expert interviews and scholarly perspectives on art and cultural heritage
Competitive Advantages
- 1Credible, official Getty source for news and storytelling
- 2Multimedia offerings (text, audio, video, podcasts)
- 3Content is hosted on a WordPress-based platform with Creative Commons-licensed text (BY 4.0) where applicable
- 4Public access to diverse topics spanning art, culture, and heritage
Key Benefits
Additional Product Information
Product Description
Getty Iris is a blog featuring news, profiles, and stories about Getty’s work in Los Angeles and around the world, including articles and podcasts across varied cultural topics
Target Market
Educators, students, researchers, museum professionals, arts enthusiasts, and general readers interested in Getty and cultural heritage
Unique Value Proposition
Official, centrally curated Getty storytelling and news platform offering multi-format content (articles, profiles, podcasts, audio/video) with a direct line to Getty’s broader ecosystem and new site home at Getty.edu/news
Technical Requirements
Web access via browser; content is WordPress-based; text licensed under Creative Commons Attribution 4.0 International License (BY 4.0) unless otherwise marked; images/media licensing may differ; site appears to be hosted on Getty’s WordPress installation
Pricing Model
Not specified in content; typical blog content appears to be publicly accessible (no pricing information provided)
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