giffgaff (SIM, Phone, and Broadband Services)
Business Profile
Core Value Proposition
giffgaff provides flexible mobile and broadband services to UK consumers through SIM-only plans, new and refurbished phones, and broadband.
Target Customer
{"UK consumers seeking affordable, flexible mobile plans","people looking for SIM-only options","customers interested in refurbished phones and sustainable choices"}
Key Differentiator
No mid-contract price rises on 18-month contracts; flexible contract options (pay as you go, monthly rolling, or flexible contracts); refurbished phones with warranties; B Corp certification; 5G included on supported devices; EU roaming up to 5GB; rewards program; network powered by O2 and Virgin Media broadband.
Implementation Timeline
{"SIM delivery: Europe 3-5 business days; rest of world 5+ business days","Activation: text PAC to 65075 for number transfer; code delivered in 60 seconds","SIM arrival and setup occurs within days after order"}
Pain Points
- 1Lack of price stability and mid-contract price increases
- 2Desire for flexible, no-long-term-contract mobile plans
- 3Interest in sustainable, value-for-money phone options (refurbished devices) and simple roaming
Key Features
- 1SIM-only flexible plans (pay as you go, monthly rolling, flexible contracts)
- 2New and refurbished phones with 12-month warranty and battery life guarantee
- 3Broadband service with Virgin Media, including full fibre speeds
- 4Roaming options: up to 5GB EU roaming
- 5Rewards program (Payback for referrals)
- 65G included on 5G devices
- 7Managed via giffgaff app
Target Customer Industries
Client Results
- 1Cost savings from fixed prices and flexible plans
- 2Reduced e-waste through refurbished phones
- 3Access to 5G and EU roaming
- 4B Corp certification signaling social responsibility
Competitive Advantages
- 1Powered by O2 mobile network with 5G available in 5G regions
- 2Broadband provided via Virgin Media with full fibre speeds and installation by Virgin Media engineers
- 3No mid-contract price rises on 18-month mobile contracts
- 4Refurbished phones with warranties and lower costs
- 5B Corp certification
Key Benefits
Case Studies & Success Stories
Uswitch Mobile Network of the Year 2025
giffgaff was voted Uswitch mobile network of the year 2025, reflecting recognition for member support and service.
Additional Product Information
Product Description
UK mobile network and broadband provider offering flexible SIM-only plans, new and refurbished phones, and broadband; powered by O2 and Virgin Media networks; B Corp certified.
Target Market
UK consumers seeking affordable, flexible mobile plans, SIM-only options, and broadband; customers interested in sustainable refurbished devices
Unique Value Proposition
Flexible, transparent mobile contracts with no mid-contract price rises, plus affordable refurbished devices, a strong rewards program, and social responsibility through B Corp certification.
Technical Requirements
Works on O2 mobile network; 5G capability on supported devices; broadband installed via Virgin Media network; app-based account management
Pricing Model
Free SIM available; monthly rolling plans with auto-renewal; pay-as-you-go rates (25p/minute, 10p/text, 10p/MB); 18-month contracts with fixed prices; various data bundles (including large data options); international rates available via SIM cards
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