Gift Basket Delivery (Harry & David)
Business Profile
Core Value Proposition
Harry & David Gift Basket Delivery provides online gift delivery of gourmet gift baskets, fruit, chocolates, bakery, wine, and related gifts for personal occasions and corporate gifting.
Target Customer
Individuals shopping for occasions (birthdays, holidays, sympathy, etc.) and corporate buyers seeking gifts for clients, colleagues, and events.
Key Differentiator
Established gourmet gift retailer with a broad, curated catalog (gift baskets, fruit, chocolates, bakery, wine, pantry, flowers & home) plus monthly clubs, strong corporate gifting offerings, and a heritage of brand partnerships (e.g., The Cheesecake Factory, Cinnabon) and a long-standing Fruit Club lineage dating to the 1930s.
Implementation Timeline
Immediate to short-term value: same-day delivery options for eligible gifts and standard e-commerce fulfillment with tracking; promotions (BOGO, free shipping on clubs) can be activated at purchase.
Pain Points
- 1Need reliable, timely delivery of gifts for various occasions (with mentions of same-day delivery options and mail-order gifts).
- 2Require a wide variety of gift options to suit different recipients and tastes (fruit, chocolate, bakery, wine, etc.).
- 3Need customization and corporate gifting capabilities (custom greeting cards, e-gift cards, tracking, and bulk/business gift options).
Key Features
- 1Extensive catalog across Gift Baskets, Pears & Fruit, Chocolates & Sweets, Bakery, Gourmet Food, Wine, Pantry, Flowers & Home.
- 2Monthly Gift Clubs (e.g., Fruit Club, Chocolate Club, Specialty Clubs).
- 3Corporate Gifts and business gifting offerings with marketing messages (America’s Favorite Business Gifts).
- 4Personalization options including Custom Greeting Cards and eCards, plus trackable orders.
- 5Promotions and shipping options (Buy One Get One 50% Off; free shipping on select clubs; Celebrations Passport program).
- 6Create-Your-Own Gift Box and Just Add Wine options.
Target Customer Industries
Decision Makers
- 1Procurement Manager
- 2Marketing Manager
- 3Head of Corporate Gifts
- 4Director of Purchasing
- 5VP of Sales
Client Results
- 1Improved client and colleague relationships through gifting as a strategic communication channel.
- 2Streamlined gifting process with online ordering, order tracking, and corporate gift options.
- 3Access to a scalable gift program via monthly clubs and bulk gifting capabilities, plus potential cost savings from promotions.
Competitive Advantages
- 1Broad, integrated product ecosystem (gifts, fruit, chocolate, bakery, wine, flowers, home items) under one brand.
- 2Heritage and trust (longstanding Fruit Club history and family of brands).
- 3Strong corporate gift framing and marketing positioning for business relationships.
- 4Promotions and membership programs (BOGO, CLUBSHIP, Celebrations Passport) to reduce costs.
Key Benefits
Additional Product Information
Product Description
Online gift delivery service offering gourmet gift baskets, fresh fruit, wines, chocolates, bakery items, and related gifts, with corporate gifting options and monthly clubs.
Target Market
Individual consumers seeking gifts for occasions and businesses seeking corporate gift programs for clients and employees.
Unique Value Proposition
A heritage gourmet gift retailer with a wide, multi-category catalog, monthly clubs, personalized gifting options, and dedicated corporate gifting capabilities, supported by brand partnerships and a long-standing gift-club lineage.
Technical Requirements
Online shopping platform with account creation, order tracking, gift finder/navigation, and support for promotions; no specific technical requirements disclosed.
Pricing Model
Pricing not disclosed; promotions include Buy One Get One 50% Off (BOGO50) and free shipping on select monthly clubs (CLUBSHIP).
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