GIPHY API & GIPHY SDK

Business Profile

Core Value Proposition

GIPHY Developers provides the API and SDK to integrate the world's largest GIF and video library, including Clips, GIFs, and stickers, into apps and websites to boost engagement.

Target Customer

Developers and product designers building apps or websites who want to integrate GIFs, Clips, stickers and related content.

Key Differentiator

Largest GIF search engine with a vast, exclusive content library (GIFs, Clips, stickers) backed by thousands of artists and premium partners; cross‑platform SDKs; customizable UI templates; content moderation and analytics; Clips (sound-enabled GIFs) and exclusive content features.

Implementation Timeline

Value can be realized quickly by integrating the GIPHY SDK/API with a few lines of code; developers can create an account and start integrating today.

Pain Points

1Need to boost user engagement and click-through with expressive media (GIFs, Clips, stickers) instead of static content.
2Require quick, lightweight integration with minimal code to bring GIF/Clips content into apps/websites.
3Need access to a large, moderated library of content across multiple formats and platforms with performance optimizations.

Key Features

1GIPHY API and GIPHY SDK to access GIFs, Clips, text and emoji content
2GIPHY Clips: GIFs with sound, including endpoints and documentation; clip-specific data and Renditions
3SDKs for iOS, Android, Web (JS/React), React Native, Flutter with UI templates and pre-built components
4Content delivery optimizations: extensive rendition options, caching, and analytics
5Design guidelines, supported platforms, and API endpoints with examples and sample apps

Target Customer Industries

Client Results

1Posts with Clips, Stickers, and GIFs reportedly achieve 167% more click-through than static images
2Engagement and expression enhancements through a large library of media content
3Controlled content distribution with moderation and safety features

Competitive Advantages

1Access to the world’s largest GIF and video library with Clips and exclusive content
2Cross‑platform SDKs (iOS, Android, Web, React Native, Flutter) and ready-made UI templates
3Advanced search algorithms and analytics to improve results and retention
4Moderated, safe content and a broad partner network (studios, networks, brands, artists)
5Optimized loading and renditions to maintain app performance

Key Benefits

1Boost user engagement with expressive GIFs, Clips, and stickers

2Implement quickly with a few lines of code

3Leverage a vast, moderated content library from premium partners

4Access analytics to optimize search and retention

5Use cross‑platform SDKs with UI templates for consistent UX

Additional Product Information

Product Description

Tools and libraries that allow developers to integrate GIFs, Clips (sound-enabled GIFs), stickers, and exclusive content into apps and websites, with cross-platform SDKs, content partnerships, and analytics.

Target Market

Developers, product teams, and businesses building apps/websites that want engaging media experiences powered by GIFs, Clips, and related content.

Unique Value Proposition

The combination of the world’s largest GIF/video library (including Clips), strong partner network, cross‑platform SDKs with customizable UI templates, and analytics enables rapid, engaging media experiences in apps with minimal code.

Technical Requirements

Requires an API key for endpoints; supports platforms including iOS, Android, Web (JS/React), React Native, and Flutter; Clips endpoints require approval (contact clips@giphy.com); sample apps and GitHub repositories are available for reference.

Pricing Model

Pricing not specified in the provided content; the GIPHY SDK is described as ad-supported (branded content served through the integration).

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