Girls' Life
Business Profile
Core Value Proposition
Girls' Life provides empowering advice and guidance for teen girls from high-profile women to help them achieve their personal goals.
Target Customer
Teen girls (approximately ages 13–19) and their families/educators seeking lifestyle guidance, inspiration, and entertainment.
Key Differentiator
Offers exclusive insights and advice from celebrities, CEOs, astronauts and other successful women, tailored to teen girls, plus interactive quizzes and community features under the 'That Girl' branding.
Implementation Timeline
Value and access available immediately upon subscribing or engaging with digital editions and online content; ongoing as part of the subscription experience.
Pain Points
- 1Need for reliable, age-appropriate guidance on school, friendships, relationships, health, and wellness.
- 2Desire for role models and inspiration from successful women and public figures.
- 3Seeking engaging, entertaining content (quizzes, DIYs, fashion, books) to balance adolescence.
Key Features
- 1Magazine content with exclusive interviews and advice (e.g., Dear Carol, Get Inspired, etc.).
- 2Interactive quizzes and dynamic content (e.g., multiple quizzes are featured).
- 3Digital edition and print subscription options.
- 4Free stuff, contests, and giveaways for subscribers or readers.
- 5Community-oriented sections like Bestie Book Club and related lifestyle content.
Target Customer Industries
Client Results
- 1Increased reader engagement and ongoing access to teen-focused content.
- 2Subscriber growth and online/digital access to content.
- 3Opportunities for brand partnerships and sponsored content via the 'ADVERTISE + PARTNER' channel.
Competitive Advantages
- 1Teen-focused voice and branding that speaks directly to girls and young women.
- 2Access to content and insights from high-profile and influential women.
- 3A variety of interactive and community features (quizzes, clubs, contests) that drive engagement.
Key Benefits
Case Studies & Success Stories
Barbizon Passport to Discovery (PTD) Top Model Feature
GL's partnership with Barbizon's Passport to Discovery event showcases a teen modeling program; Sydney Spitzer, a Barbizon modeling student, is highlighted as this year’s Girls’ Life PTD Top Model.
Additional Product Information
Product Description
A teen lifestyle magazine and online platform offering advice, celebrity insights, and interactive content for teen girls.
Target Market
Teen girls (ages 13–19), parents, and educators seeking lifestyle guidance, inspiration, and entertainment.
Unique Value Proposition
Teen-focused content that combines empowering guidance from renowned women with interactive, engaging formats (quizzes, book clubs, exclusive interviews) and opportunities for participation and win-based promotions.
Technical Requirements
Not specified in the content.
Pricing Model
Subscription options are offered with a free latest issue incentive; exact pricing is not provided in the content.
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