GLAAD Programs & Initiatives

Business Profile

Core Value Proposition

GLAAD provides advocacy and media programs to advance fair, accurate, and inclusive representation of LGBTQ people and to foster cultural change toward acceptance.

Target Customer

Advertisers, Agencies, Media Organizations, Journalists and Newsrooms, Content Creators, LGBTQ communities and allies, policymakers and the general public.

Key Differentiator

A multi-program platform combining media training (GLAAD Media Institute), monitoring and accountability (Trump Accountability Tracker, ALERT Desk), research reports (Studio Responsibility Index, Visibility in Advertising Report), and rapid-response media engagement to shape LGBTQ representation across media and advertising.

Implementation Timeline

Not specified in content

Pain Points

1Lack of fair, accurate, and inclusive LGBTQ representation in media and advertising
2Inconsistent or harmful coverage of LGBTQ issues
3Need for credible research and accountability on LGBTQ visibility in media and advertising

Key Features

1GLAAD Media Institute for training, consulting, and research
2GLAAD Accountability Project and Trump Accountability Tracker
3ALERT Desk (Anti-LGBTQ Extremism Reporting Tracker)
4Studio Responsibility Index tracking LGBTQ representation in film
5State of HIV Stigma Reports and HIV-related resources
6News Media & Rapid Response program
7Spanish-Language Media program
8Transgender Media program
9GLAAD Gaming Spotlight and other media-focused programs
10Spirit Day campaigns and GLAAD Media Awards

Target Customer Industries

Client Results

1Not specified in content

Competitive Advantages

1Comprehensive, multi-program approach across media, advertising, and public engagement
2Combination of training, research, and accountability tools
3Active monitoring and rapid-response capabilities for LGBTQ coverage
4Spanish-language and transgender-focused programs expanding reach

Key Benefits

1Improved LGBTQ representation in media and advertising

2Evidence-based research and reports on LGBTQ visibility

3Training and capacity building for media professionals

4Proactive monitoring and accountability for coverage and messaging

Additional Product Information

Product Description

A suite of programs and resources led by GLAAD to advance LGBTQ representation, advocacy, and accountability across media, advertising, and public discourse.

Target Market

Media organizations, advertisers and agencies, journalists and newsrooms, content creators, LGBTQ communities and allies, and the general public seeking fair representation.

Unique Value Proposition

GLAAD uniquely combines research, training, monitoring, and rapid-response media engagement to drive visible, accurate LGBTQ representation and accountability across media and advertising.

Technical Requirements

N/A

Pricing Model

Donations and fundraising; no product pricing listed

Companies Solving Similar Problems

Based on matching: problems solved, key features, industries

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

Dell Technology Solutions

Dell provides technology solutions, services, and support, offering a wide range of products including laptops, desktops, servers, storage, monitors, gaming accessories, and more.

Healthcare

Finance

BuiltWith Web Technology Usage Trends

BuiltWith provides detailed web technology usage statistics and insights for businesses and developers.

Technology

E-commerce

SentientJobs

SentientJobs provides a comprehensive job board for AI, human, and hybrid positions, helping individuals find career opportunities in the evolving workforce landscape.

Technology

Public Relations

goQR.me QR Code Generator

goQR.me QR Code Generator provides free QR code creation for commercial and print usage, including logo-enabled codes and vector exports (EPS/SVG) for high-quality print.