GLAAD Programs & Initiatives
Business Profile
Core Value Proposition
GLAAD provides advocacy and media programs to advance fair, accurate, and inclusive representation of LGBTQ people and to foster cultural change toward acceptance.
Target Customer
Advertisers, Agencies, Media Organizations, Journalists and Newsrooms, Content Creators, LGBTQ communities and allies, policymakers and the general public.
Key Differentiator
A multi-program platform combining media training (GLAAD Media Institute), monitoring and accountability (Trump Accountability Tracker, ALERT Desk), research reports (Studio Responsibility Index, Visibility in Advertising Report), and rapid-response media engagement to shape LGBTQ representation across media and advertising.
Implementation Timeline
Not specified in content
Pain Points
- 1Lack of fair, accurate, and inclusive LGBTQ representation in media and advertising
- 2Inconsistent or harmful coverage of LGBTQ issues
- 3Need for credible research and accountability on LGBTQ visibility in media and advertising
Key Features
- 1GLAAD Media Institute for training, consulting, and research
- 2GLAAD Accountability Project and Trump Accountability Tracker
- 3ALERT Desk (Anti-LGBTQ Extremism Reporting Tracker)
- 4Studio Responsibility Index tracking LGBTQ representation in film
- 5State of HIV Stigma Reports and HIV-related resources
- 6News Media & Rapid Response program
- 7Spanish-Language Media program
- 8Transgender Media program
- 9GLAAD Gaming Spotlight and other media-focused programs
- 10Spirit Day campaigns and GLAAD Media Awards
Target Customer Industries
Client Results
- 1Not specified in content
Competitive Advantages
- 1Comprehensive, multi-program approach across media, advertising, and public engagement
- 2Combination of training, research, and accountability tools
- 3Active monitoring and rapid-response capabilities for LGBTQ coverage
- 4Spanish-language and transgender-focused programs expanding reach
Key Benefits
Additional Product Information
Product Description
A suite of programs and resources led by GLAAD to advance LGBTQ representation, advocacy, and accountability across media, advertising, and public discourse.
Target Market
Media organizations, advertisers and agencies, journalists and newsrooms, content creators, LGBTQ communities and allies, and the general public seeking fair representation.
Unique Value Proposition
GLAAD uniquely combines research, training, monitoring, and rapid-response media engagement to drive visible, accurate LGBTQ representation and accountability across media and advertising.
Technical Requirements
N/A
Pricing Model
Donations and fundraising; no product pricing listed
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