Global Accessibility Awareness Day

Business Profile

Core Value Proposition

Global Accessibility Awareness Day (GAAD) provides awareness and education about digital accessibility and inclusion to get everyone talking, thinking and learning about digital access and the more than 1 billion people with disabilities.

Target Customer

Designers, developers, usability professionals, and the broader digital-access community; educators and organizations seeking to participate in or host GAAD events.

Key Differentiator

Global, coordinated day backed by the GAAD Foundation with an official ecosystem of events, resources, translations, and opportunities to turn awareness into action.

Implementation Timeline

Implementation can be immediate for certain resources (e.g., 10–15 minutes to complete the 60-question eLa1000 Accessibility Assessment for a free, customised report). GAAD-related events and programs run primarily during the GAAD month (May) and can vary by year.

Pain Points

1Low awareness of digital accessibility and inclusion in digital products and services
2Lack of practical guidance on how to implement accessible design and development
3Fragmented efforts across organizations with no centralized, actionable resources

Key Features

1Global events and activities calendar (in-person, virtual, and private/internal events)
2Ability to attend, host, or submit events for GAAD
3GAAD hub with resources, translations, and curated content
4Access to exclusive training opportunities during GAAD (e.g., Level Access Academy for May)
5Programs and initiatives that provide concrete actions and tools (eLa1000 accessibility assessment, DALC Showcase module, etc.)

Target Customer Industries

Decision Makers

1Co-Founder
2Chair of the GAAD Foundation

Client Results

1Increased awareness and understanding of accessibility within the global digital community
2Access to free training resources and events during GAAD
3Free customised accessibility feedback (e.g., 60-question eLa1000 Accessibility Assessment) with practical guidance
4Tools and content to plan and execute accessible digital content and events

Competitive Advantages

1Global, community-driven platform with widespread participation
2Official GAAD Foundation backing and long-running mission to mainstream accessibility
3Free access to training and resources during GAAD (e.g., Level Access Academy) and freely available content
4A mix of awareness-raising content and actionable programs (assessments, showcases, and toolkits)

Key Benefits

1Raise broad awareness of digital accessibility and inclusion

2Provide access to events, resources, and training during GAAD

3Offer ways to host, attend, or submit GAAD activities to expand reach

4Deliver practical tools and assessments (eLa1000) with concrete guidance and potential badges/recognition (DALC, etc.)

Case Studies & Success Stories

Their Story Matters

Case #1

A poster series by Old Dominion University Libraries highlighting lived experiences of alumni, employees, and students with disabilities to illuminate tools, resources, and support systems empowering the community.

Additional Product Information

Product Description

Global Accessibility Awareness Day is a program of the GAAD Foundation. It is a globally coordinated day aimed at getting everyone talking, thinking, and learning about digital access and inclusion for people with disabilities and impairments.

Target Market

Organizations, institutions, and individuals involved in digital product design, development, and use (including universities, tech companies, government entities, libraries, and advocacy groups) seeking to raise awareness and implement accessibility practices.

Unique Value Proposition

A globally recognized day with an official foundation behind it, offering a centralized platform of events, resources, and proven actions to move from awareness to tangible accessibility improvements.

Technical Requirements

Not specified in the provided content

Pricing Model

Some GAAD resources and programs are offered free or with free components during GAAD (e.g., Level Access Academy access in May, the DALC Showcase module). Specific pricing for other programs is not stated.

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