Global beer and beverage brand portfolio (Carlsberg Group)
Business Profile
Core Value Proposition
Carlsberg Group provides a global portfolio of beer and other beverage brands, backed by a heritage of brewing since 1847 and a commitment to sustainability.
Target Customer
Global consumer markets accessed via retailers and hospitality partners; potential business partners (e.g., technology platforms) for collaboration (evidenced by partnerships like Grab).
Key Differentiator
Long history of innovation (Carlsberg Research Laboratory; invention of the pH scale; purification of yeast) combined with a massive brand portfolio (180+ brands) and sustainability commitments (ZERO Carbon Footprint, ZERO Packaging Waste).
Implementation Timeline
Not specified in content
Pain Points
- 1Environmental impact of brewing and packaging ( ZERO Carbon Footprint, ZERO Packaging Waste )
- 2Sustainability in farming ( ZERO Farming Footprint )
- 3Promoting responsible drinking ( ZERO Irresponsible Drinking )
- 4Need for renewable energy across the supply chain ( REfresh Alliance )
Key Features
- 1Portfolio of 180+ brands across Premium, Mainstream Core Beer, Alcohol-Free, Beyond Beer, and Soft Drinks
- 2Global presence in 125+ markets
- 3In-house research capability (Carlsberg Research Laboratory) and historical innovations (pH scale, purified yeast)
- 4Defined ESG program with ZERO goals (Carbon, Farming, Packaging, Water, Irresponsible Drinking, Accidents)
- 5Strategic partnerships and initiatives (e.g., REfresh Alliance; Grab collaboration in Asia)
Target Customer Industries
Client Results
- 1Not explicitly disclosed client results in the content; potential outcomes include broad brand reach across 125 markets and sustainability improvements through ESG initiatives
Competitive Advantages
- 1Global scale with strong local brand presence across multiple beverage categories
- 2History of scientific innovation and continuous quality improvements (Carlsberg Research Laboratory, pH scale, purified yeast)
- 3Clear sustainability commitments with measurable goals (ZERO Carbon Footprint, ZERO Packaging Waste, ZERO Farming Footprint, ZERO Irresponsible Drinking, ZERO Accidents)
- 4Active sustainability partnerships and industry collaborations (REfresh Alliance; Grab partnership)
Key Benefits
Case Studies & Success Stories
REfresh Alliance
Cross-brand industry collaboration launched in 2024 to accelerate adoption of renewable energy across the beverage supply chain.
BeerLao farming sustainability
Initiatives to adopt more sustainable agricultural practices to reach ZERO Farming Footprint goals.
Don't Fish Drunk (Carlsberg Sweden) campaign
Targeted campaign to dissuade drinking alcohol while fishing to support ZERO Irresponsible Drinking.
Additional Product Information
Product Description
Global brewer with more than 180 brands across Premium, Mainstream Core Beer, Alcohol-Free Brews, Beyond Beer, and Soft Drinks; present in 125+ markets; ~30,000 employees.
Target Market
Global consumer markets; retailers, distributors, and on-premise/hospitality channels for beer and beverage brands.
Unique Value Proposition
Heritage-driven, science-based brewing with a vast, diverse brand portfolio and a strong commitment to sustainability, backed by in-house research and foundational innovations.
Technical Requirements
Not specified in content; standard regulatory and quality controls implied
Pricing Model
Not specified
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