Business Profile
Global Radio & Outdoor Advertising provides cross-channel advertising across radio, digital streaming (Global Player) and outdoor media in the UK, reaching over 51 million individuals weekly.
Advertisers, brands and marketing teams seeking mass reach across UK radio, digital audio via Global Player and outdoor advertising, supported by media agencies.
Combines the UK’s largest radio footprint with extensive outdoor inventory (253,000+ sites) and a digital, on-demand audio platform (Global Player), plus data-driven ad capabilities and original content studios.
Not specified in the provided content.
Cross-channel advertising platform combining UK radio brands, outdoor media and Global Player digital audio, with data-driven advertising capabilities and in-house content studios.
UK advertisers and brands across sectors seeking mass reach through radio, digital audio and outdoor media; supported by media agencies.
The integration of UK radio, outdoor, and digital audio with a vast inventory (253k outdoor sites) and data-enabled ad targeting, delivering broad reach and cross-channel consistency from a single partner.
Consent managed via Privacy Manager; use of Global Player account; participation in OBA via cookies; potential data integration with platforms like mParticle and Nielsen Marketing Cloud; programmatic audio via DAX.
Not disclosed in the provided content.
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