Global Radio & Outdoor Advertising
Business Profile
Core Value Proposition
Global Radio & Outdoor Advertising provides cross-channel advertising across radio, digital streaming (Global Player) and outdoor media in the UK, reaching over 51 million individuals weekly.
Target Customer
Advertisers, brands and marketing teams seeking mass reach across UK radio, digital audio via Global Player and outdoor advertising, supported by media agencies.
Key Differentiator
Combines the UK’s largest radio footprint with extensive outdoor inventory (253,000+ sites) and a digital, on-demand audio platform (Global Player), plus data-driven ad capabilities and original content studios.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Need to reach large, diverse UK audiences across multiple touchpoints (radio, digital, outdoor).
- 2Desire for integrated cross-channel campaign management and measurement.
- 3Requirement for privacy-conscious, data-driven ad targeting and consent management.
Key Features
- 1Access to major radio brands (Capital, Heart, LBC, Classic FM, Smooth, Radio X, Gold).
- 2Extensive outdoor inventory across airports, roadside posters and premium digital screens (253,000+ sites).
- 3Global Player for on-demand listening and cross-device reach; DAX programmatic audio.
- 4Privacy Manager for consent and control over cookies and personalised advertising.
- 5Global Studios for original podcast/video content and creator networks.
Target Customer Industries
Client Results
- 1Reach over 51 million individuals weekly across the UK.
- 2Outdoor inventory reaches 95% of the UK population (and beyond).
- 3Brand-specific weekly listener reach examples: Capital (9.3m), Capital (13m total weekly reach), Capital XTRA (7.7m), Classic FM (4.7m), Heart (2.4m), LBC (3.4m).
Competitive Advantages
- 1Cross-channel reach across radio, outdoor and digital streaming (Global Player) from a single provider.
- 2Large, distributed outdoor footprint covering 253,000 sites reaching 95% of the UK population.
- 3In-house data, privacy controls and advertising technology ecosystem (Privacy Manager, OBA, data matching, mParticle/Nielsen integration).
- 4Access to flagship brands and high-profile programming events (e.g., Global’s Make Some Noise) and Global Studios for original content.
Key Benefits
Additional Product Information
Product Description
Cross-channel advertising platform combining UK radio brands, outdoor media and Global Player digital audio, with data-driven advertising capabilities and in-house content studios.
Target Market
UK advertisers and brands across sectors seeking mass reach through radio, digital audio and outdoor media; supported by media agencies.
Unique Value Proposition
The integration of UK radio, outdoor, and digital audio with a vast inventory (253k outdoor sites) and data-enabled ad targeting, delivering broad reach and cross-channel consistency from a single partner.
Technical Requirements
Consent managed via Privacy Manager; use of Global Player account; participation in OBA via cookies; potential data integration with platforms like mParticle and Nielsen Marketing Cloud; programmatic audio via DAX.
Pricing Model
Not disclosed in the provided content.
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