Go Hawaii
Business Profile
Core Value Proposition
Go Hawaii provides official Hawaii travel information and the official Hawaiian Islands Vacation Guide to help visitors plan their trip.
Target Customer
{"Domestic and international travelers planning a Hawaii vacation","Travel professionals (travel trade, travel agents)","Meetings & conventions organizers and corporate/event planners","Media and other stakeholders seeking Hawaii travel information"}
Key Differentiator
Official, government-backed travel resource (Hawaiʻi Tourism Authority) offering island-by-island information, weather data, travel tips, and a Digital Official Visitors’ Guide, with multilingual content and cultural context.
Implementation Timeline
Most information is available immediately online; users can download the official guide and access weather data instantaneously, with planning resources and itineraries viewable in minutes.
Pain Points
- 1Need reliable, official travel information for Hawaiʻi
- 2Planning itineraries across multiple islands with diverse activities, accommodations and transportation
- 3Access to current weather data, safety tips, FAQs, and planning resources in one place
Key Features
- 1Island-by-island travel information for Kauaʻi, Oʻahu, Molokaʻi, Lānaʻi, Maui, and the Island of Hawaiʻi
- 2Official Visitors’ Guide and Digital Hawaiian Islands guide (View Guide)
- 3Weather data by location for major islands
- 4Travel tips, safety information, FAQs, and planning resources
- 5Sections for experiences, planning, accommodations, activities, and things to do
- 6Mālama Hawaiʻi and other content promoting responsible travel and giving back
- 7GoHawaii App and enewsletter sign-up
Target Customer Industries
Decision Makers
- 1Travel Agent
- 2Meetings & Conventions Planner
- 3Tourism Marketing Manager
- 4Hotel / Hospitality Manager
Client Results
- 1Access to official travel information and planning resources for Hawaii
- 2Immediate visibility into island-specific activities, lodging and dining options
- 3Downloadable official Visitors’ Guide and access to weather data
- 4Increased awareness of events, festivals, and special offers
Competitive Advantages
- 1Official source backed by the Hawaiʻi Tourism Authority
- 2Comprehensive, island-by-island coverage with diverse content (activities, accommodations, weather, events)
- 3Multilingual support and recognition of Hawaiian language markings
- 4Integrated experiences, events, and special offers alongside planning resources
Key Benefits
Additional Product Information
Product Description
Official Hawaii travel information portal and vacation guide that helps visitors plan trips to the Hawaiian Islands with island-specific information, weather data, events, and planning resources.
Target Market
Travelers visiting Hawaiʻi; travel professionals; meeting and convention planners; travel trade and media
Unique Value Proposition
Official, authoritative Hawaii travel information resource with island-by-island planning, digital guides, weather data, and culturally aware multilingual content, backed by the Hawaiʻi Tourism Authority.
Technical Requirements
Online access to Go Hawaii content; availability of the GoHawaii App; downloadable official guides; internet connection for updates
Pricing Model
Free
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