GOAT
Business Profile
Core Value Proposition
GOAT provides a global marketplace for new and used sneakers, apparel and accessories.
Target Customer
Sneaker and streetwear enthusiasts, collectors, and shoppers seeking both new and used items across major brands (e.g., Air Jordan, Nike, adidas, Gucci, Saint Laurent).
Key Differentiator
The platform positions itself as a global hub for the greatest products from the past, present and future with a large catalog (315,299 items), curated collections (Just Dropped, New In, Most Wanted, GOAT Selects), and an editorial timeline + upcoming release calendar.
Implementation Timeline
Immediate value upon account creation; users can browse, search, and shop instantly.
Pain Points
- 1Difficulty finding a single source for both new and used sneakers, apparel, and accessories across multiple brands.
- 2Desire to access archival/retro and limited-release items alongside current drops.
- 3Need for organized discovery through curated collections and release calendars.
Key Features
- 1Large catalog with 315,299 items.
- 2Multiple categories: Sneakers, Apparel, T-shirts, Hoodies, Outerwear, Bottoms, Bags, Jewelry, Gift Cards.
- 3Curated collections: Just Dropped, New In, Most Wanted, GOAT Selects, Iconic Archival, Women's Sneakers, Grade School Sneakers.
- 4Editorial content and Timeline for sneaker releases and upcoming drops.
- 5Location-based search and account management (Log In / Create Account).
Target Customer Industries
Client Results
- 1Access to a large, diverse catalog of sneakers and apparel (315,299 listings).
- 2Exposure to curated drop calendars and release timelines (Upcoming Releases).
- 3Ability to explore brands and collections across new, used, and archival items.
Competitive Advantages
- 1Comprehensive catalog spanning past, present and future products.
- 2Curated experiences (Just Dropped, New In, Most Wanted, GOAT Selects) and editorial content.
- 3Upcoming release calendars and release timelines to plan purchases.
- 4Brand breadth across Nike, Air Jordan, adidas, Supreme, Fear of God, Essentials, etc.
Key Benefits
Additional Product Information
Product Description
GOAT is a global marketplace for new and used sneakers, apparel and accessories, featuring curated collections, release calendars, and editorial content.
Target Market
Sneaker and streetwear enthusiasts, collectors, and shoppers seeking both new and used items from major brands.
Unique Value Proposition
A unified platform offering a vast catalog plus curated drops, archival items, and release calendars to help users discover and purchase across past, present, and future products.
Technical Requirements
Not specified
Pricing Model
Not specified
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