GoFundMe (YouCaring)

Business Profile

Core Value Proposition

GoFundMe (formerly YouCaring) provides online fundraising by enabling individuals and nonprofits to raise funds for medical, charitable, personal, disaster relief, and humanitarian causes on the largest and most trusted platform.

Target Customer

Individuals and families seeking to raise funds for medical expenses, memorials, emergencies, disasters, and personal causes; nonprofits and charities looking to raise funds and engage supporters.

Key Differentiator

Largest and most trusted online fundraising platform with a GoFundMe Guarantee, Trust & Safety–verified fundraisers, and a longstanding history (YouCaring origins) of enabling broad, rapid fundraising at scale.

Implementation Timeline

Not specified in the provided content

Pain Points

1Need for a trusted platform to raise funds for medical expenses, emergencies, and personal causes.
2Desire to reach a wide donor base with a reliable fundraising mechanism.
3Risk concerns about fundraisers’ legitimacy and donor refunds in rare cases.

Key Features

1Start and manage fundraisers (Create a GoFundMe) with category-based discovery.
2Donate to fundraisers and tax-deductible nonprofits
3Verified fundraisers vetted by Trust & Safety specialists
4GoFundMe Guarantee offering potential donor refunds in rare cases
5Nonprofit resources and tools (GoFundMe Pro for nonprofits, team fundraising, fundraising blog)

Target Customer Industries

Decision Makers

1Development Director (Nonprofit)
2Executive Director (Nonprofit)
3Fundraising Manager (Nonprofit)
4Marketing Manager (Nonprofit)

Client Results

1Over $1 billion raised across fundraisers and nonprofits since YouCaring’s inception
2GoFundMe reports more than $50 million raised each week on the platform
3Verified fundraisers and the GoFundMe Guarantee aim to increase donor confidence and trust

Competitive Advantages

1Scale and trust as the largest online fundraising platform
2GoFundMe Guarantee providing donor refund protection
3Trust & Safety verification of fundraisers
4Nonprofit-focused resources (GoFundMe Pro for nonprofits) and donor options
5Availability across categories (medical, memorial, education, disasters, humanitarian causes) and support for team fundraising

Key Benefits

1Widely trusted platform with broad donor reach

2Verified fundraisers for legitimacy and safety

3Refund protection for donors in rare cases

4Specialized nonprofit tools and resources

5Easy start-to-fundraise experience with category organization

Additional Product Information

Product Description

Online fundraising platform enabling individuals and nonprofits to raise funds for medical, charitable, personal, and humanitarian causes; includes verified fundraisers and nonprofit tools.

Target Market

Individuals, families, and nonprofits/charities seeking to raise funds; donor communities looking to support causes

Unique Value Proposition

The largest and most trusted online fundraising platform with verified fundraisers, donor protection via the GoFundMe Guarantee, and robust nonprofit resources, built from the YouCaring legacy.

Technical Requirements

Mobile apps available (Google Play and App Store); internet connection required for use

Pricing Model

Pricing details are not provided in the provided content

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