Gold & Platinum Program
Business Profile
Core Value Proposition
The Recording Industry Association of America (RIAA) provides advocacy for recorded music and the people and companies that create it in the United States.
Target Customer
RIAA members including major American music groups with global reach, artist-owned labels, and small businesses; music industry stakeholders and rights holders who rely on advocacy, data, and certification benchmarks.
Key Differentiator
The Gold & Platinum Program is an historic, industry-standard certification system that defines and recognizes sales milestones (Gold, Platinum, Diamond) for albums and singles, complemented by ongoing research, labeling tools, and industry advocacy.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Need for rights protection and strong policy support to boost creative freedom and the modern music ecosystem.
- 2Need for accurate, consistent data and tracking across all platforms to support artists and labels.
- 3Need for industry recognition, licensing tools, and consumer guidance (e.g., Parental Advisory labeling) to manage distribution and audience impact.
Key Features
- 1Gold & Platinum Program with certifications (Gold, Platinum, Diamond) for albums and singles
- 2Gold & Platinum News and status updates on milestones and industry achievements
- 3Facts & Research: U.S. music revenue data and interactive research resources
- 4Parental Advisory Label (PAL) standards and tools for students and educators
- 5Report Piracy and Licensing resources to protect creators and rights holders
Target Customer Industries
Decision Makers
- 1Chairman & CEO Mitch Glazier
- 2SVP International Policy George York
Client Results
- 1Recognition of sales milestones through Gold, Platinum, and Diamond certifications (e.g., The Fray – 'How to Save a Life' achieved 11x Platinum status; Anthony Hamilton milestone plaque for 14.5M Gold & Platinum milestones).
- 2Industry milestones and certifications announced via Gold & Platinum News, signaling consumer and industry traction.
- 3Access to revenue and industry data through the Facts & Research section, informing market understanding.
Competitive Advantages
- 1Historic, trusted Gold & Platinum certification program widely recognized in the music industry
- 2Comprehensive data, research, and reporting resources to inform strategy and policy
- 3Active advocacy for policies that protect creators’ rights and support a healthy music ecosystem
Key Benefits
Case Studies & Success Stories
The Fray – 'How to Save a Life' achieves 11x Platinum status
RIAA confirms The Fray's hit 'How to Save a Life' as 11x Platinum, illustrating the program’s long-standing recognition of milestone achievements.
Anthony Hamilton awarded by RIAA with Career Plaque for 14.5M Gold & Platinum milestones
RIAA surprises Anthony Hamilton with a career plaque celebrating 14.5M Gold & Platinum milestones, highlighting the program’s impact on an artist’s career recognition.
Additional Product Information
Product Description
RIAA’s Gold & Platinum Program defines success in the recorded music industry by certifying sales milestones (Gold, Platinum, Diamond) for albums and singles and providing tools and recognition that support artists and labels.
Target Market
Record labels (major and independent), artists, and rights holders; educators and parents through PAL standards; music industry partners seeking certification, data, and advocacy.
Unique Value Proposition
Industry-standard milestone certifications combined with extensive research, labeling tools, licensing support, and active policy advocacy to protect creators and strengthen the music ecosystem.
Technical Requirements
Not specified in the provided content.
Pricing Model
Not specified in the provided content.
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