GOOD
Business Profile
Core Value Proposition
GOOD provides inspiring hope through storytelling, community building, innovation, and more.
Target Customer
General readers seeking uplifting, informative content across topics like the planet, culture, innovation, travel, science, health, politics, business, and communities.
Key Differentiator
A media platform focused on hopeful storytelling and community-building across a wide range of topics, with daily updates and a sister site (Upworthy) as part of its ecosystem.
Implementation Timeline
Immediate access to content via website; newsletter sign-up is also immediate.
Pain Points
- 1Need for hopeful, human-centered storytelling in media.
- 2Desire for a single source covering diverse topics (news, culture, science, health, etc.).
- 3Preference for regularly delivered updates (daily newsletters).
Key Features
- 1Multi-topic content across News, Culture, Health, Money, Science, Politics, Design, Environment, Video, and more.
- 2Daily newsletter (free) with updates.
- 3Editorial content and human-interest stories from a wide range of topics.
- 4Online presence with site sections and a dedicated 'About Us' and Masthead.
- 5Cross-promotion with sister site Upworthy.
Target Customer Industries
Client Results
- 1Not specified in the provided content.
Competitive Advantages
- 1Broad, positive storytelling across many topics.
- 2Free access with optional daily newsletter.
- 3Community-building ethos and potential for audience engagement.
- 4Sister site Upworthy integration for extended reach.
Key Benefits
Additional Product Information
Product Description
A digital media platform delivering inspiring, engaging content across topics like the planet, culture, innovation, travel, science, health, politics, business, communities, and more.
Target Market
General audience and organizations seeking uplifting, human-interest content across culture, science, health, politics, and everyday life.
Unique Value Proposition
GOOD delivers hopeful storytelling and community-focused content across a broad spectrum of topics, complemented by a free newsletter and connections to the Upworthy ecosystem.
Technical Requirements
Raven.js error tracking (Sentry) on the website (Raven.config).
Pricing Model
Free access to content; free daily newsletter signup.
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