Google Ads & Google Business Profile
Business Profile
Core Value Proposition
Google Ads & Google Business Profile provides drive sales and improve local visibility across Google’s ecosystem by enabling targeted advertising and free business listing on Search and Maps.
Target Customer
Small and medium businesses, marketers, and business owners looking to advertise on Google and manage their local presence.
Key Differentiator
Integrated cross-channel advertising across Search, Display, Shopping, Video, and other Google properties with AI optimization, plus a free Google Business Profile to list and manage a storefront or service area.
Implementation Timeline
Not specified in provided content; results cited as ROI and year-over-year growth
Pain Points
- 1Need to reach potential customers actively searching for products/services online.
- 2Improve local discoverability and foot traffic for physical stores or service areas.
- 3Budget control and ROI optimization for online advertising campaigns.
Key Features
- 1Google Ads: Search, Display, Shopping, Video, App ads; Performance Max; AI-powered optimization; conversions tracking; budget controls; reporting and insights.
- 2Google Business Profile: Free listing on Google Search and Maps; add hours, photos, posts, and logos; business attributes (e.g., Black-owned, women-owned, veteran-owned); reviews management; updates and posts.
Target Customer Industries
Decision Makers
- 1Founder & CEO
- 2Co-owner
- 3Marketing Manager
Client Results
- 1280% ROI since 2019 (Beekman 1802)
- 2150% YoY growth (Talley & Twine)
- 3190% YoY growth (Mother-in-Law’s Kimchi)
Competitive Advantages
- 1AI-powered optimization across multiple Google channels (YouTube, Discover, Search, etc.) for maximum conversions.
- 2Budget control with recommendations and monthly budget caps.
- 3Free Google Business Profile to improve local visibility on Search and Maps.
- 4Evidence of measurable ROI and growth from case studies.
Key Benefits
Case Studies & Success Stories
Beekman 1802
280% ROI since 2019; quoted as evidence of Google Ads’ broad reach and effectiveness.
Talley & Twine
150% YoY growth; founder & CEO cited significant annual ROI growth.
Mother-in-Law’s Kimchi
190% YoY growth in sales; marketing manager cited improvements.
Additional Product Information
Product Description
A combined platform enabling online advertising across Google’s ecosystem (Ads) and a free business listing on Google Search & Maps (Google Business Profile) to attract, convert, and engage customers.
Target Market
Businesses seeking online advertising and local customer discovery; retailers, restaurants, and local service providers
Unique Value Proposition
One-stop platform for paid advertising and free business presence on Google that reaches customers across Search, Maps, YouTube, and more, powered by AI and actionable insights
Technical Requirements
Requires a Google account; access via desktop or mobile; ability to sign in and create Google Ads campaigns; manage business presence on Google Search and Maps
Pricing Model
Not specified in provided content
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