Google Ads API

Business Profile

Core Value Proposition

Google Ads provides information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs, and other Google Advertising Platform developer tools.

Target Customer

{"Developers","Engineers","API users","Advertisers and teams building on Google Ads, Ad Manager, AdMob, and IMA SDKs"}

Key Differentiator

Open Source Google Ads API MCP Server enables MCP-compatible AI applications to connect with and analyze Google Ads data through natural language (read-only initial release).

Implementation Timeline

{"January 2026: Creation of new call-only ads (including duplication) blocked in all Google Ads API versions and interfaces.","February 2027: Existing call-only ads stop serving; full cessation of support for call-only ads across API versions.","November 17, 2025: Account-default conversion goals behavior streamlined to require other category goals to be account-default before new goals auto-default.","September 30, 2025: Swift Package Manager support for mediation adapters announced and adapters listed as supported.","October 7–9, 2025: Open-source MCP Server release announced for the Google Ads API."}

Pain Points

1Need to migrate from deprecated call-only ads to Responsive Search Ads (RSAs) with call assets due to API/feature sunset and to achieve better performance.
2Difficulty achieving accurate cross-environment attribution and reporting across website and app sources, including proper use of the conversion_environment field.
3Desire for improved diagnostics and visibility for enhanced conversions for leads imports, plus opportunities to integrate with AI tools and external workflows.

Key Features

1Migration path to Responsive Search Ads (RSAs) with call assets, including multiple headlines/descriptions and phone numbers added as assets at customer, campaign, or ad group level.
2Open-source MCP Server for the Google Ads API, enabling AI tools to understand and analyze campaigns via natural language (read-only release).
3Swift Package Manager (SPM) support for Google Mobile Ads mediation adapters in iOS projects, with a listed set of currently supported adapters.
4Improved diagnostics for enhanced conversions for leads imports, including new alerts, status improvements, and complete alert visibility.
5Streamlined account-default customer conversion goal behavior (effective November 17, 2025) to reduce unnecessary goals; manual override via CustomerConversionGoal.biddable.

Target Customer Industries

Client Results

1Better campaign performance and lower costs per call lead when migrating to RSAs with call assets.
2Accurate cross-environment attribution and improved reporting for website and app conversions.
3Faster and clearer troubleshooting with enhanced diagnostics and complete alert visibility.
4Expanded AI capabilities and integration potential via the open-source MCP Server for Google Ads data.
5Easier integration for iOS projects through Swift Package Manager for mediation adapters.

Competitive Advantages

1RSAs with call assets typically deliver better performance and lower cost per call lead compared with legacy call-only ads.
2Open-source MCP Server enables AI-enabled analysis and integration with Google Ads data, broadening AI tooling options.
3SPM-based mediation adapter support reduces setup complexity for iOS projects.
4Enhanced diagnostics and alerting improve visibility and troubleshooting for lead/conversion imports.

Key Benefits

1Performance improvements from RSAs with call assets

2Cross-environment attribution and improved reporting

3AI-friendly data access via MCP Server

4Easier integration with iOS mediation adapters via Swift Package Manager

5Enhanced diagnostics for leads/imports

Additional Product Information

Product Description

The Google Ads API provides developers with programmatic access to manage Google Ads accounts and data, integrate with Google Ad Manager, AdMob, and IMA SDKs, and work with related Google Advertising Platform tools.

Target Market

Developers, API users, and engineering teams building advertising tools and integrations using Google Ads, Ad Manager, AdMob, and IMA SDKs.

Unique Value Proposition

Open-source MCP Server enables AI tools to connect with and analyze Google Ads data via a standard protocol, expanding AI-assisted advertising workflows.

Technical Requirements

Migrate to RSAs with call assets and attach phone numbers as assets; comply with API migration timelines (no new call-only ads after Jan 2026; existing ads stop in Feb 2027); use Swift Package Manager for iOS adapters; utilize MCP Server for AI integration (read-only in initial release).

Pricing Model

Not specified

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