Google Analytics

Business Profile

Core Value Proposition

Google Analytics provides essential customer insights across devices and platforms to understand the customer journey and improve marketing ROI.

Target Customer

Marketing teams, digital analysts, and decision-makers in both small businesses and enterprises seeking to understand customer behavior and optimize marketing performance.

Key Differentiator

Free core analytics tool with cross-device measurement, machine learning-driven insights, and seamless integrations with Google's advertising and publisher tools.

Implementation Timeline

Not specified in the content

Pain Points

1Understanding how customers interact across sites and apps throughout the entire lifecycle.
2Improving marketing ROI and optimizing campaigns with reliable data.
3Siloed data across platforms requiring a single source of truth and integrated attribution.

Key Features

1Cross-platform analytics across web and apps for customer insights
2Built-in machine learning to uncover new insights and predict actions
3Integrations with Google Ads, Campaign Manager 360, Display & Video 360, Google Search Console
4Tag Manager to manage tags without editing code
5Easy-to-use interface with shareable reports and analytics

Target Customer Industries

1Retail
2Non-Profit

Decision Makers

1Director of Advancement

Client Results

1Lider: 18X conversion rate improvement and 85% decrease in CPA using Analytics as a single measurement source of truth across website and app.
2McDonald’s Hong Kong: 550% increase in in-app orders using Google Analytics 4.
3412 Food Rescue: 50% reduction in reporting time.

Competitive Advantages

1Free core analytics capability
2Single platform that integrates advertising and analytics
3Machine learning-driven insights to improve ROI
4Cross-platform attribution and cross-device insights
5Seamless integrations with Google advertising and publisher tools

Key Benefits

1Understand customers across devices and platforms

2Improve marketing ROI with smarter insights

3Take action with integrated tools and shareable reports

4Achieve a single source of truth across web and app

Case Studies & Success Stories

Lider increases conversion rate 18X with Google Analytics

Case #1

Used Analytics as a single measurement source of truth across its website and app to re-engage users; resulted in 18X conversion rate and 85% decrease in CPA.

McDonald’s Hong Kong uses Google Analytics 4 to increase in-app orders by 550%

Case #2

GA4 enabled a substantial increase in in-app orders.

412 Food Rescue case study

Case #3

Director of Advancement Sara Swaney notes Analytics helped cut reporting time by 50% and provided cross-platform visibility (web and app).

Additional Product Information

Product Description

Analytics platform that provides tools to understand the customer journey, improve marketing ROI, and manage data across devices and platforms; includes Tag Manager and integration with Google marketing tools.

Target Market

Small businesses and enterprises seeking customer insights and marketing optimization

Unique Value Proposition

Free, comprehensive analytics platform with cross-device insights, machine learning, and seamless Google ecosystem integrations.

Technical Requirements

Not specified in the content

Pricing Model

Free (standard Google Analytics)

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