Google Analytics
Business Profile
Core Value Proposition
Google Analytics provides essential customer insights across devices and platforms to understand the customer journey and improve marketing ROI.
Target Customer
Marketing teams, digital analysts, and decision-makers in both small businesses and enterprises seeking to understand customer behavior and optimize marketing performance.
Key Differentiator
Free core analytics tool with cross-device measurement, machine learning-driven insights, and seamless integrations with Google's advertising and publisher tools.
Implementation Timeline
Not specified in the content
Pain Points
- 1Understanding how customers interact across sites and apps throughout the entire lifecycle.
- 2Improving marketing ROI and optimizing campaigns with reliable data.
- 3Siloed data across platforms requiring a single source of truth and integrated attribution.
Key Features
- 1Cross-platform analytics across web and apps for customer insights
- 2Built-in machine learning to uncover new insights and predict actions
- 3Integrations with Google Ads, Campaign Manager 360, Display & Video 360, Google Search Console
- 4Tag Manager to manage tags without editing code
- 5Easy-to-use interface with shareable reports and analytics
Target Customer Industries
Decision Makers
- 1Director of Advancement
Client Results
- 1Lider: 18X conversion rate improvement and 85% decrease in CPA using Analytics as a single measurement source of truth across website and app.
- 2McDonaldâs Hong Kong: 550% increase in in-app orders using Google Analytics 4.
- 3412 Food Rescue: 50% reduction in reporting time.
Competitive Advantages
- 1Free core analytics capability
- 2Single platform that integrates advertising and analytics
- 3Machine learning-driven insights to improve ROI
- 4Cross-platform attribution and cross-device insights
- 5Seamless integrations with Google advertising and publisher tools
Key Benefits
Case Studies & Success Stories
Lider increases conversion rate 18X with Google Analytics
Used Analytics as a single measurement source of truth across its website and app to re-engage users; resulted in 18X conversion rate and 85% decrease in CPA.
McDonaldâs Hong Kong uses Google Analytics 4 to increase in-app orders by 550%
GA4 enabled a substantial increase in in-app orders.
412 Food Rescue case study
Director of Advancement Sara Swaney notes Analytics helped cut reporting time by 50% and provided cross-platform visibility (web and app).
Additional Product Information
Product Description
Analytics platform that provides tools to understand the customer journey, improve marketing ROI, and manage data across devices and platforms; includes Tag Manager and integration with Google marketing tools.
Target Market
Small businesses and enterprises seeking customer insights and marketing optimization
Unique Value Proposition
Free, comprehensive analytics platform with cross-device insights, machine learning, and seamless Google ecosystem integrations.
Technical Requirements
Not specified in the content
Pricing Model
Free (standard Google Analytics)
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