Google Business Profile
Business Profile
Core Value Proposition
Google Business Profile provides a free business listing on Google Search and Maps to turn people who find you into new customers.
Target Customer
Local storefronts and service providers seeking online visibility and customer acquisition via Google Search and Maps.
Key Differentiator
Free, easily managed profile integrated with Google Search and Maps; ability to add hours, photos, logos, and attributes; post updates and offers; respond to reviews; customize to showcase what makes the business unique.
Implementation Timeline
Value can be realized immediately or in the short term once the profile is set up and updated; the content emphasizes quick setup and ongoing updates, but no explicit timeline is provided.
Pain Points
- 1Businesses struggle to be found by customers on Google Search and Maps.
- 2Maintaining accurate, up-to-date information (hours, contact details) across online touchpoints.
- 3Engaging customers and conveying what makes the business unique.
Key Features
- 1Free Business Profile on Google Search and Maps
- 2Add essential information (hours, phone, operating details) and customize with photos and logos
- 3Post updates, offers, events, and respond to reviews
- 4Highlight attributes to convey ownership or identity (e.g., Black-owned, women-owned, LGBTQ+ friendly)
Target Customer Industries
Decision Makers
- 1Founder & CEO
- 2Marketing Manager
- 3Co-owner
- 4Owner
Client Results
- 1Case study results are shown for Google Ads, including 280% ROI since 2019, 150% YoY growth, and 190% YoY growth.
Competitive Advantages
- 1No cost to list (free profile)
- 2Direct integration with Google Search and Maps for visibility
- 3Profile customization (hours, photos, posts, attributes)
- 4Ability to respond to reviews and post updates/offers
- 5Showcases business identity and differentiators to customers
Key Benefits
Case Studies & Success Stories
Beekman 1802 case study
Josh Kilmer-Purcell, Co-owner, Beekman 1802, reported 280% ROI since 2019 from Google Ads.
Talley & Twine case study
Randy Williams, Founder & CEO, Talley & Twine, reported 150% YoY growth and claimed 300% ROI in a year from Google Ads.
Mother-in-Law’s Kimchi case study
Maggie O’Rear, Marketing Manager, Mother-in-Law’s Kimchi, reported 190% YoY growth.
Additional Product Information
Product Description
Free business listing on Google Search and Maps to manage presence, hours, photos, and posts to attract customers.
Target Market
Local businesses and service providers looking to be discovered on Google Search and Maps.
Unique Value Proposition
Free, easily managed listing on Google infrastructure with tools to showcase hours, photos, attributes, and customer interactions.
Technical Requirements
Sign in with Google; manage profile via Google Search and Maps.
Pricing Model
Free
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