Google Business Profile
Business Profile
Core Value Proposition
Google Business Profile helps you stand out on Google by providing a free business listing on Search and Maps to turn people who find you into new customers.
Target Customer
Local businesses with storefronts or service areas seeking to improve visibility on Google Search and Maps and engage customers online.
Key Differentiator
Free, official Google listing controls with business-specific attributes, photos, and posts, managed directly by the business from Search and Maps, integrated into Google’s ecosystem.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Difficulty being found by customers on Google Search/Maps
- 2Inconsistent business information across platforms
- 3Limited control over business information displayed to customers
Key Features
- 1Create and manage a Google Business Profile from Search and Maps
- 2Add hours, photos, logos, and posts
- 3Highlight attributes (Black-owned, women-owned, veteran-owned, LGBTQ+-friendly)
- 4Show essential info (phone, hours) and offer product inventory, ordering, bookings, quotes
- 5Manage profile via sign-in with Google; no-cost profile creation
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Co-owner
- 3Founder & CEO
Client Results
- 1Increases online visibility on Google Search and Maps; helps turn searchers into customers
- 2Case studies referenced show ROI and growth associated with Google Ads (context within related product)
Competitive Advantages
- 1Free to create a profile
- 2Official Google listing on Search and Maps
- 3Ability to update hours, photos, posts and attributes
- 4Supports service-area or storefront businesses
- 5Integrates with broader Google Ads and analytics ecosystem (contextual relevance)
Key Benefits
Case Studies & Success Stories
Beekman 1802 – 280% ROI since 2019
Co-owner Josh Kilmer-Purcell credited Google Ads with achieving 280% ROI since 2019
Talley & Twine – 150% YoY growth
Randy Williams, Founder & CEO, cited 150% YoY growth attributed to Google Ads
Mother-in-Law’s Kimchi – 190% YoY growth
Maggie O’Rear, Marketing Manager, reported 190% YoY growth in sales using Google Ads
Additional Product Information
Product Description
Free business listing on Google Search and Maps that helps customers find and engage with your storefront or service area; includes options to add hours, photos, posts, and identity attributes.
Target Market
Small to medium local businesses with storefronts or service areas seeking online visibility and local customer acquisition
Unique Value Proposition
Official, free Google listing that businesses control directly through Search and Maps, enhanced with photos, hours, posts, and attributes to attract local customers.
Technical Requirements
Requires Google account; profile managed via Google Search and Maps interface; sign-in with Google
Pricing Model
Google Business Profile is free to create; Google Ads is paid advertising with various pricing models (CPC/ CPM) and a monthly budget cap
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