Business Profile
Google Business Profile provides a free, easily managed presence on Google Search and Maps to turn people who find your business into customers.
Small business owners and local marketers who manage storefronts or service-area businesses seeking more visibility and customer acquisition on Google.
Free profile with customizable hours, photos, posts, and business attributes, visible on Google Search and Maps; can be managed from Search/Maps; supports merchant-specific attributes (e.g., Black-owned, women-owned, veteran-owned) and can be used alongside Google Ads.
Not explicitly stated; case studies reference multi-year ROI/Growth (e.g., since 2019) rather than a specific implementation timeline.
Josh Kilmer-Purcell, Co-owner, Beekman 1802, cites 280% ROI since 2019 from Google Ads.
Randy Williams, Founder & CEO, Talley & Twine, reports 150% YoY growth; notes ROI in Google Ads (e.g., 300% ROI in the cited period).
Maggie O’Rear, Marketing Manager, Mother-in-Law’s Kimchi, reports 190% YoY growth after using Google Ads.
Free business profile on Google that helps list your business on Search and Maps and turn people who find you into customers; you can personalize with photos, posts, and essential business information.
Storefronts and service-area businesses, including retailers, restaurants, and service providers, that want to build local presence on Google.
Free, easily managed presence on Google Search and Maps with rich customization and attributes, enabling local discovery and engagement, plus optional advertising via Google Ads.
Requires a Google account; manage via Google Search and Maps; accessible on desktop and mobile; sign in with Google.
Google Business Profile is free to create; Google Ads is a paid platform with pricing not specified in the content; budgets can be set within the Ads interface.
Based on matching: problems solved, target roles, key features, industries
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