Google Business Profile
Business Profile
Core Value Proposition
Google Business Profile provides a free, easily managed presence on Google Search and Maps to turn people who find your business into customers.
Target Customer
Small business owners and local marketers who manage storefronts or service-area businesses seeking more visibility and customer acquisition on Google.
Key Differentiator
Free profile with customizable hours, photos, posts, and business attributes, visible on Google Search and Maps; can be managed from Search/Maps; supports merchant-specific attributes (e.g., Black-owned, women-owned, veteran-owned) and can be used alongside Google Ads.
Implementation Timeline
Not explicitly stated; case studies reference multi-year ROI/Growth (e.g., since 2019) rather than a specific implementation timeline.
Pain Points
- 1Low visibility on Google Search/Maps for local businesses
- 2Inconsistent or missing business information across online presence
- 3Difficulty showcasing business identity (hours, photos, offers) to potential customers
Key Features
- 1List business on Google Search and Maps
- 2Add hours, photos, logos, offers, posts
- 3Highlight essential information and business attributes
- 4Manage profile from Google Search and Maps
- 5Personalize with photos, logos, and posts; showcase ownership/identity attributes
Target Customer Industries
Decision Makers
- 1Co-owner
- 2Founder & CEO
- 3Marketing Manager
Client Results
- 1Improved visibility and customer discovery on Google Search and Maps
- 2Enhanced engagement through profile posts and photos
- 3Evidence of ROI/YoY growth from advertising case studies (see case studies)
Competitive Advantages
- 1Free to create and maintain a Google Business Profile
- 2Visible across Google Search and Maps
- 3Rich customization (hours, photos, posts, attributes)
- 4Can highlight ownership attributes (e.g., Black-owned, women-owned, veteran-owned)
- 5Integrates with Google Ads ecosystem for paid advertising
Key Benefits
Case Studies & Success Stories
Beekman 1802 – 280% ROI since 2019
Josh Kilmer-Purcell, Co-owner, Beekman 1802, cites 280% ROI since 2019 from Google Ads.
Talley & Twine – 150% YoY growth
Randy Williams, Founder & CEO, Talley & Twine, reports 150% YoY growth; notes ROI in Google Ads (e.g., 300% ROI in the cited period).
Mother-in-Law’s Kimchi – 190% YoY growth
Maggie O’Rear, Marketing Manager, Mother-in-Law’s Kimchi, reports 190% YoY growth after using Google Ads.
Additional Product Information
Product Description
Free business profile on Google that helps list your business on Search and Maps and turn people who find you into customers; you can personalize with photos, posts, and essential business information.
Target Market
Storefronts and service-area businesses, including retailers, restaurants, and service providers, that want to build local presence on Google.
Unique Value Proposition
Free, easily managed presence on Google Search and Maps with rich customization and attributes, enabling local discovery and engagement, plus optional advertising via Google Ads.
Technical Requirements
Requires a Google account; manage via Google Search and Maps; accessible on desktop and mobile; sign in with Google.
Pricing Model
Google Business Profile is free to create; Google Ads is a paid platform with pricing not specified in the content; budgets can be set within the Ads interface.
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