Google Developers Blog (formerly The official Google Code blog)

Business Profile

Core Value Proposition

Google Developers Blog provides updates on Google APIs and developer tools; originally The official Google Code blog, now rebranded to Google Developers Blog to unify Google's developer programs.

Target Customer

{"Software developers","Developer relations professionals","Google API users","Technology enthusiasts"}

Key Differentiator

Official, multi-team updates consolidated under a single developer-focused blog with posts spanning Apps Script, Chrome, Dart, HTML5, Custom Search, and more; includes announcements of events and previews.

Implementation Timeline

Content dated February 2012; announcements and previews indicate near-term value (immediate access to posts and resources) with ongoing updates.

Pain Points

1Fragmented sources of information about Google APIs and developer tools
2Need for timely, authoritative updates from Google across multiple teams
3Desire for developer-focused resources and event information (hackathons, field guides, previews)

Key Features

1Regular posts about Google APIs and developer tools
2Announcements and coverage of developer events (hackathons, conferences, Google+ events)
3Cross-posted content from multiple Google teams (Apps Script, Chromium, Dart, Google+ platform, Custom Search, HTML5, etc.)
4Introduction of new resources (e.g., Field Guide to Web Applications)
5Technology previews and updates (e.g., Chromium + Dart VM integration)

Target Customer Industries

Decision Makers

1Editor
2Developer Advocate
3Developer Programs Engineer
4Senior Developer Programs Engineer
5Software Engineer

Client Results

1Not explicitly quantified in the provided content

Competitive Advantages

1Official source for Google API and developer tool updates
2Unified branding and consolidation of developer programs under Google Developers Blog
3Exposure to a range of Google teams and technologies through cross-posted content
4Early previews and technical context for emerging tools (Dart, Chromium, HTML5, etc.)
5Information about developer events and hands-on opportunities (hackathons, Field Guide)

Key Benefits

1Timely, official updates on Google APIs and developer tools

2Access to diverse, expert perspectives from multiple Google teams

3Hands-on resources and previews to help developers build with Google technologies

Additional Product Information

Product Description

Official blog providing updates on Google APIs and developer tools; features posts from Google engineers and developers; covers new tools, events, and educational resources

Target Market

Developers, developer relations professionals, and technology professionals seeking updates and resources on Google APIs and developer tools

Unique Value Proposition

A centralized, authoritative source for Google developer program updates across multiple teams, with practical resources and previews for developers

Technical Requirements

No pricing or integration requirements specified; content references technologies such as HTML5, AppCache, Dart, Chromium, and the Dart VM integration into Chromium

Pricing Model

Not specified

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