Google Developers Blog (formerly The official Google Code blog)
Business Profile
Core Value Proposition
Google Developers Blog provides updates on Google APIs and developer tools; originally The official Google Code blog, now rebranded to Google Developers Blog to unify Google's developer programs.
Target Customer
{"Software developers","Developer relations professionals","Google API users","Technology enthusiasts"}
Key Differentiator
Official, multi-team updates consolidated under a single developer-focused blog with posts spanning Apps Script, Chrome, Dart, HTML5, Custom Search, and more; includes announcements of events and previews.
Implementation Timeline
Content dated February 2012; announcements and previews indicate near-term value (immediate access to posts and resources) with ongoing updates.
Pain Points
- 1Fragmented sources of information about Google APIs and developer tools
- 2Need for timely, authoritative updates from Google across multiple teams
- 3Desire for developer-focused resources and event information (hackathons, field guides, previews)
Key Features
- 1Regular posts about Google APIs and developer tools
- 2Announcements and coverage of developer events (hackathons, conferences, Google+ events)
- 3Cross-posted content from multiple Google teams (Apps Script, Chromium, Dart, Google+ platform, Custom Search, HTML5, etc.)
- 4Introduction of new resources (e.g., Field Guide to Web Applications)
- 5Technology previews and updates (e.g., Chromium + Dart VM integration)
Target Customer Industries
Decision Makers
- 1Editor
- 2Developer Advocate
- 3Developer Programs Engineer
- 4Senior Developer Programs Engineer
- 5Software Engineer
Client Results
- 1Not explicitly quantified in the provided content
Competitive Advantages
- 1Official source for Google API and developer tool updates
- 2Unified branding and consolidation of developer programs under Google Developers Blog
- 3Exposure to a range of Google teams and technologies through cross-posted content
- 4Early previews and technical context for emerging tools (Dart, Chromium, HTML5, etc.)
- 5Information about developer events and hands-on opportunities (hackathons, Field Guide)
Key Benefits
Additional Product Information
Product Description
Official blog providing updates on Google APIs and developer tools; features posts from Google engineers and developers; covers new tools, events, and educational resources
Target Market
Developers, developer relations professionals, and technology professionals seeking updates and resources on Google APIs and developer tools
Unique Value Proposition
A centralized, authoritative source for Google developer program updates across multiple teams, with practical resources and previews for developers
Technical Requirements
No pricing or integration requirements specified; content references technologies such as HTML5, AppCache, Dart, Chromium, and the Dart VM integration into Chromium
Pricing Model
Not specified
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