Google Fiber (GFiber)
Business Profile
Core Value Proposition
Google Fiber (GFiber) provides gigabit fiber optic internet with no data caps or contracts, plus resilient in-home networking features and uptime guarantees.
Target Customer
Residential customers (homes), Small businesses, Property managers
Key Differentiator
Award-winning, consistently high-speed fiber internet with fixed pricing since 2012, built-in Wi‑Fi 6E equipment, proactive uptime protections (Internet Battery Backup, Priority Room Optimization), and a 99.9% uptime guarantee with credits for outages.
Implementation Timeline
Not explicitly stated; installation options include self-setup or free professional installation with performance verification, suggesting immediate activation upon signup.
Pain Points
- 1Unreliable or slow internet with outages.
- 2Limited Wi‑Fi coverage in the home or multiple users/devices straining bandwidth.
- 3Need for predictable pricing with no data caps or annual contracts.
Key Features
- 1Gigabit speeds up to 1 Gbps or higher (3 Gbps, 8 Gbps options for residential; Business plans offer up to 2 Gbps).
- 2GFiber Wi‑Fi 6E Router with extenders (included; up to two extenders for some plans; optional own router in many cases).
- 3Self-setup by app or free pro installation with performance verification.
- 4Internet Battery Backup (power outage resilience).
- 5Priority Room Optimization (in-home network tuning by GFiber professional).
- 6Uptime Guarantee with 25% bill refund if the internet is down more than 45 minutes.
- 7GFiber Pro install with custom setup (for business and high-end residential needs).
- 8Static IP option for some business plans (Business 2 Gig includes a single static IP).
Target Customer Industries
Decision Makers
- 1CEO
- 2Proprietor
- 3VP/GM
Client Results
- 1High uptime and reliable internet that reduces outages and slowdowns.
- 2Ability to support multiple users/devices with fast, consistent speeds (including business-grade plans).
- 3Customers report focus on core business or client work rather than internet issues; uninterrupted operations.
Competitive Advantages
- 1No data caps and no annual contracts.
- 2Prices fixed and unchanged since 2012 for residential plans.
- 3Pro installation included; self-setup option available.
- 4Wi‑Fi 6E router with extenders included for broad home coverage.
- 591+ (widely advertised) award-winning service with multiple industry recognitions.
- 699.9% uptime guarantee with credits for outages.
Key Benefits
Case Studies & Success Stories
Steelray Software case study
Customer praised easy setup, quick support, and a network that no longer experiences slowdowns or outages, enabling focus on customer satisfaction.
Hammerspace Workshop case study
Customer credited Google Fiber with enabling a high-tech incubator and unmatched network uptime in a demanding environment.
Lyntec case study
Customer noted reliability and no interruptions or slowdowns over five years, highlighting availability and stability for business operations.
Additional Product Information
Product Description
Fiber optic internet service offering residential and business plans with gigabit-plus speeds, no data caps or contracts, advanced Wi‑Fi equipment, and uptime protections.
Target Market
Residential homes, Small businesses, Property managers
Unique Value Proposition
Resilient, high-speed fiber internet with predictable pricing, comprehensive in-home networking (Priority Room Optimization, Battery Backup), and a strong uptime guarantee backed by credits.
Technical Requirements
Wi‑Fi 6 router included; up to two mesh extenders on some plans; can use your own router (with limitations); Business 2 Gig includes a single static IP; GFiber Network Box can serve as router; Dynamic DNS supported; 60-day equipment return window after cancellation; speeds vary by address, hardware, and layout; taxes and local access fees apply.
Pricing Model
Residential: 1 Gig - $70/month; 3 Gig - $100/month; 8 Gig - $150/month. Business: 1 Gig - $100/month; 2 Gig - $250/month. Optional GFiber Phone and Dialpad integration available for business customers.
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