Google Job Search

Business Profile

Core Value Proposition

Google Job Search provides access to job postings from across the web and helps job seekers find their next job directly in Google Search.

Target Customer

{"Job seekers","Employers, ATS providers, and job boards that post jobs to appear on Google"}

Key Differentiator

Brings together job postings from across the web and automatically pulls new jobs as they’re added, via structured data integration, reaching millions of Google search users.

Implementation Timeline

Value begins after setup; Google continues to pull new jobs as you add them (immediate post-setup updates with ongoing synchronization).

Pain Points

1Low visibility of job postings across multiple sites
2Difficulty reaching job seekers who primarily use Google Search to look for jobs
3Fragmented posting processes across websites, ATS, and job boards requiring multiple integrations

Key Features

1Aggregation of job postings from across the web into Google Search
2Two integration options: post/aggregate jobs on your own site and use job posting structured data to integrate with Google
3Google continuously pulls new jobs after setup
4Starter guide and resources ( Webmaster forum, support video )
5Eligibility checks to see if your provider already participates in the Google job search experience

Target Customer Industries

Decision Makers

1Sr. Product Manager

Client Results

1ZipRecruiter reported a 4.5x increase in organic conversions from Google after integrating with Google’s job search experience

Competitive Advantages

1Massive reach: exposes postings to millions of job seekers via Google Search
2Direct integration via structured data
3Automatic, ongoing updates as new jobs are added
4Works with third-party providers (e.g., ATS providers and job boards) to surface postings

Key Benefits

1Increased visibility to millions of job seekers

2Easy integration via structured data

3Automatic updates as postings are added or updated

4Accessible through Google Search with broad reach

Case Studies & Success Stories

ZipRecruiter integration with Google Job Search

Case #1

After integrating with Google’s job search experience, ZipRecruiter saw a 4.5x increase in organic conversions from Google; quote cites the value of the new Google Search experience with structured data for helping job seekers find jobs on ZipRecruiter.

Additional Product Information

Product Description

A Google service that aggregates job postings from across the web and displays them in Google Search to help job seekers find jobs.

Target Market

Job posters including employers, ATS providers, and job boards, and job seekers

Unique Value Proposition

Google aggregates and surfaces job postings from across the web directly in Google Search, dramatically increasing visibility to job seekers with automatic updates.

Technical Requirements

Edit the HTML of the job postings to add job posting structured data; ensure postings are posted or aggregated on your website or via an ATS/job board participating in Google’s job search experience.

Pricing Model

Not disclosed in the content

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