Google Photos

Business Profile

Core Value Proposition

Google Photos provides a single, smarter photo service across mobile and desktop, consolidating features from Picasa and offering migration options for existing Picasa Web Albums data.

Target Customer

General consumer users of photos, including current Picasa/Web Albums users migrating to Google Photos.

Key Differentiator

Single photo service across mobile and desktop; dedicated archive for Picasa Web Albums data; ability to view/download/delete legacy Picasa Web Albums data while using Google Photos for new uploads.

Implementation Timeline

Picasa changes start rolling out May 1, 2016; Picasa desktop application retirement announced March 15, 2016; Picasa Web Albums archive page launched (Aug 2, year not specified in excerpt).

Pain Points

1Need to migrate from Picasa to Google Photos as Picasa is retired.
2Picasa desktop application is no longer supported; users cannot upload/download or edit albums via Picasa after retirement.
3Users require access to their Picasa Web Albums data (tags, captions, comments) and the ability to view/download/delete content after migration.

Key Features

1Unified photo service across mobile and desktop (Google Photos).
2Backup and Sync uploads to Google Photos (photos.google.com/apps).
3Archive page to access Picasa Web Albums data (view/download/delete).
4Picasa 3.9 features: Google+ sharing and tagging, free upload at high resolutions up to 2048 px, 24 photo editing effects, simplified tray interface, account migration tool.

Target Customer Industries

Decision Makers

1Head of Google Photos
2Product Manager
3Director of Consumer Marketing, Google EMEA
4New Business Development Director, Latin America
5Community Manager
6Software Engineer
7Product Marketing Manager

Competitive Advantages

1Consolidates multiple photo services into a single, modern platform.
2Cross-device accessibility and enhanced search/share capabilities.
3Clear migration path and access to legacy Picasa Web Albums data via a dedicated archive.

Key Benefits

1Unified, cross-platform photo experience

2Improved search, organization, and sharing

3Migration path for Picasa Web Albums data with viewing/downloading options

4Free photo uploads (as historically offered in Picasa 3.9)

Additional Product Information

Product Description

Google Photos provides a newer, smarter photo service intended to be the single, primary platform for storing, organizing, and sharing photos across mobile and desktop; it replaces Picasa and offers deeper integration and cross-device functionality.

Target Market

General photo enthusiasts and everyday consumers using Google services; former Picasa Web Albums users.

Unique Value Proposition

A single, cross-device photo service that unifies storage, search, editing, and sharing, with a clear migration path from legacy Picasa Web Albums data.

Technical Requirements

Backup and Sync available at photos.google.com/apps; Desktop uploader for Google Photos; access to Picasa Web Albums data via a dedicated archive page.

Pricing Model

Picasa 3.9 offered free uploads; Google Photos pricing not detailed in provided content.

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