Google Search Central
Business Profile
Core Value Proposition
Google Search Central helps individuals and businesses improve the visibility of their websites on Google Search.
Target Customer
Web professionals including Search Engine Optimizers (SEOs), online marketers, bloggers, web developers, and site owners.
Key Differentiator
Centralizes all Google Search-related help documentation and blogs into one site, providing a comprehensive resource for improving website visibility.
Implementation Timeline
Changes for page experience signals will roll out by May 2021.
Pain Points
- 1Lack of visibility for websites on Google Search.
- 2Difficulty in understanding Google Search ranking signals.
- 3Challenges in creating pages with optimal user experience for better ranking.
Key Features
- 1Consolidated help documentation and blogs for Google Search.
- 2Page experience signals including Core Web Vitals, mobile-friendliness, safe-browsing, and HTTPS-security.
- 3Visual indicators for highlighting pages with great page experience in search results.
- 4Tools for improving page experience such as Lighthouse and Page Speed Insights.
- 5Support for AMP content and schema.org markup for retailer shipping data.
Target Customer Industries
Decision Makers
- 1Product Manager
- 2Technical Writer
- 3Product Support Manager
Client Results
- 1Improved website visibility on Google Search.
- 2Enhanced page experience leading to higher search rankings.
- 3Increased engagement with Google's tools for website optimization.
Competitive Advantages
- 1Comprehensive centralization of resources for Google Search optimization.
- 2Ongoing updates and support for AMP content.
- 3Visual indicators to help users identify high-quality web pages.
Key Benefits
Additional Product Information
Product Description
A platform providing resources and tools for improving website visibility on Google Search.
Target Market
Web professionals and businesses looking to enhance their website's search visibility.
Unique Value Proposition
Integrates various Google Search-related resources into a single platform for easier access and management.
Technical Requirements
Familiarity with SEO best practices and Google Search Console.
Pricing Model
Not specified; implied free access to tools and resources.
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