Google Trust Services

Business Profile

Core Value Proposition

Google Trust Services provides TLS certificates and related PKI services as a transparent, trusted, and reliable Certificate Authority, including publicly-trusted TLS certificates for free via the GTS ACME API.

Target Customer

Developers building applications that connect to Google services; Google Cloud customers; enterprises needing TLS/S/MIME certificates or other PKI services; organizations seeking automated certificate issuance and lifecycle management.

Key Differentiator

Free publicly-trusted TLS certificates via the GTS ACME API, combined with Google-scale globally distributed infrastructure, transparency through CP/CPS and Certificate Transparency, and advanced issuance features like ARI and MPIC.

Implementation Timeline

Not specified in the content. Noted capabilities include automation via the GTS ACME API and ARI support, but exact implementation timelines are not provided.

Pain Points

1Need automated, scalable DV certificate issuance and lifecycle management for web services and applications.
2Ensuring broad cross-browser/root-program trust and compatibility across devices and environments.
3Requirement for rapid revocation/rotation, auditability, and transparent, standards-aligned issuance practices.

Key Features

1TLS Certificates (DV) for web services, using Google’s distributed infrastructure with broad compatibility.
2Signed HTTP Exchange (SXG) Certificates for Web Packages.
3S/MIME Certificates with roots; currently no specific service offerings announced.
4ACME Renewal Information (ARI) support for smoother revocation/reissuance.
5Multi-perspective Issuance Corroboration (MPIC) to mitigate validation attacks.
6DV validation for all TLS and Signed HTTP Exchange certificates.
7Public CP/CPS and CP/CPS documentation in the Repository; Subscriber and Relying Party Agreements.
8Certificate Transparency logging; CT guidance via the HTTPS Transparency Report and certificate-transparency.org.
9OCSP status servers (ocsp.google.com & o.pki.goog) for revocation checks.
10IP certificates with 10-day lifetimes for legitimate business needs.
11ClientAuth certificates supported in conjunction with serverAuth (with caveats for future changes).
12ACME API access via Google Cloud accounts for automated certificate issuance.

Target Customer Industries

Client Results

1High availability globally leveraging Google’s distributed infrastructure.
2Automated lifecycle management for certificates via ACME API and ARI support.
3Publicly-trusted TLS certificates available at no cost via the GTS ACME API.
4Enhanced trust and transparency through CP/CPS documentation and Certificate Transparency logging.
5Broad root trust across major browser/OS ecosystems.

Competitive Advantages

1Zero-cost publicly-trusted TLS certificates via the GTS ACME API.
2Global, distributed Google PKI with independent security/compliance audits.
3Advanced issuance controls (ARI, MPIC) to improve reliability and resilience.
4Support for multiple certificate types (TLS, SXG, S/MIME) and IP/client certificates.
5Strong emphasis on transparency (CP/CPS, Certificate Transparency) and auditable practices.

Key Benefits

1Automated issuance and lifecycle management via ACME API.

2Zero-cost publicly-trusted TLS certificates.

3Broad root trust and compatibility across major browsers/OS.

4Transparency and compliance through CP/CPS and Certificate Transparency.

5Support for additional PKI services (SXG, S/MIME, ARI, MPIC).

Additional Product Information

Product Description

Google Trust Services (GTS) is Google's Certificate Authority which issues TLS and related certificates (including SXG and S/MIME) and provides PKI services. It emphasizes transparency, security, compliance, and availability, and now offers publicly-trusted TLS certificates for free via the GTS ACME API.

Target Market

Organizations (including Google Cloud customers and enterprises) needing trusted TLS/S/MIME certificates and automated PKI services for web, email, and related security use cases.

Unique Value Proposition

Publicly-trusted TLS certificates at no cost via an automated ACME API, backed by Google's global infrastructure, with strong transparency, auditability, and additional PKI services (SXG, S/MIME, ARI, MPIC).

Technical Requirements

DV validation for certificates; ACME client integration to obtain certificates; GCP account to access GTS ACME API; compatibility with root stores and certificate chains; use of ARI for renewal/revocation if desired; monitoring via the Google Trust Services Status Dashboard.

Pricing Model

Free for publicly-trusted TLS certificates via the Google Trust Services ACME API; other offerings are described but pricing for those offerings is not explicitly stated in the content.

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