Gorilla's Coffee
Overview
Core Value Proposition
High-quality specialty-grade coffee with a focus on adding value to local production, supporting Rwandan farmers, and providing a premium coffee experience.
Target Customer
Coffee distributors, large supermarket chains, groceries, coffee shops, cafes, bakeries, colleges, universities, offices, restaurants, food service operations, wholesalers, e-commerce businesses, and international markets.
Key Differentiator
The only instant coffee made in Rwanda, leveraging the largest roasting facility in East Africa.
Typical Implementation Timeline
The company has been operational since 2014 with a strong production and distribution network.
Product Description
A premium Arabica coffee brand offering roasted and instant coffee options, sourced from high-quality Rwandan coffee beans.
Unique Value Proposition
Benchmark for specialty-grade coffee with a focus on sustainability and supporting local farmers, providing both roasted and instant coffee options.
Pain Points Addressed
- 1Need for high-quality, specialty-grade coffee.
- 2Desire to support sustainable and fair trade practices.
- 3Requirement for a reliable coffee supplier with substantial production capacity.
Key Features
- 1100% pure Arabica coffee.
- 2Specialty-grade coffee sourced from Rwandan farmers' cooperatives.
- 3Roasting capacity of 9 tons per day.
- 4Products available as roasted beans and ground coffee.
- 5Fairtrade and Rwanda Standards Board certified products.
Additional Product Information
Technical Requirements
No specific technical requirements noted.
Pricing Model
Not explicitly stated in the content, likely varies by product format and distribution agreements.
Target Industries
Target Roles
Business Results
- ✓Introduction of a high-quality instant coffee product.
- ✓Successful international certification for Fairtrade and quality standards.
- ✓Enhanced value addition to local coffee production.
Key Advantages
- ✓Largest coffee roasting facility in East Africa.
- ✓Direct sourcing from over four thousand Rwandan farmers.
- ✓High-quality, certified specialty-grade coffee.
Key Benefits
- ✓High-quality, specialty coffee.
- ✓Sustainable and fair trade practices.
- ✓Support for local Rwandan coffee farmers.