GoSquared Analytics

Business Profile

Core Value Proposition

GoSquared Analytics provides real-time website analytics with a privacy-first approach and simple dashboards.

Target Customer

Businesses and teams looking for web analytics, including marketing, product, and growth teams; users who want real-time metrics without a complicated setup.

Key Differentiator

Real-time by default, lightweight JavaScript snippet, privacy-first (anonymised data by default, GDPR compliant, no data selling), unlimited teammates, and a fully documented REST API.

Implementation Timeline

Value and data become available immediately after installing the GoSquared JavaScript snippet; 7-day free trial period is offered.

Pain Points

1Complexity and learning curve of traditional analytics tools (e.g., Google Analytics).
2Data latency with reports that update hourly or require delays to query.
3Privacy concerns and data resale common with other analytics tools.

Key Features

1Real-time data for all metrics and dashboards.
2Lightweight JavaScript snippet that won’t slow your site.
3Unlimited teammates (no per-seat pricing).
4Fully documented REST API.
5Integrations with WordPress, Webflow, Squarespace, and Slack; daily email reports.

Target Customer Industries

Decision Makers

1Head of Performance Marketing
2CEO

Client Results

1Faster, more informed decision-making using real-time data.
2Immediate visibility into top traffic sources and daily metrics via email reports.
3No speed impact on sites due to a light-weight tracking snippet.

Competitive Advantages

1Real-time data out of the box, unlike batch processing tools.
2Lightweight implementation that minimizes impact on site speed.
3Privacy-first approach with anonymised data and GDPR compliance.
4No per-seat pricing, allowing unlimited teammates.
5Rich integrations and an accessible API.

Key Benefits

1Real-time metrics and dashboards.

2Privacy-first data handling and GDPR compliance.

3Easy installation and hardly impacting site performance.

4Unlimited collaboration with teammates.

5APIs and integrations with popular platforms.

Case Studies & Success Stories

Amaro – Head of Performance Marketing case

Case #1

Andre Martins, Head of Performance Marketing at Amaro, notes that a trusted, real-time solution helps the team make quick decisions as Amaro evolves.

Additional Product Information

Product Description

A real-time website analytics platform designed to provide key website metrics through intuitive dashboards, with a privacy-focused approach.

Target Market

Businesses and teams seeking fast, private web analytics to improve marketing and website performance.

Unique Value Proposition

Real-time, privacy-first web analytics with lightweight installation, simple dashboards, and no data resale.

Technical Requirements

Requires embedding GoSquared JavaScript snippet; plugins/integrations for WordPress, Webflow, Squarespace; REST API available.

Pricing Model

Start Free with a 7-day trial; Free for 7 days; Cancel any time.

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