GoSquared Analytics
Business Profile
Core Value Proposition
GoSquared Analytics provides real-time website analytics with a privacy-first approach and simple dashboards.
Target Customer
Businesses and teams looking for web analytics, including marketing, product, and growth teams; users who want real-time metrics without a complicated setup.
Key Differentiator
Real-time by default, lightweight JavaScript snippet, privacy-first (anonymised data by default, GDPR compliant, no data selling), unlimited teammates, and a fully documented REST API.
Implementation Timeline
Value and data become available immediately after installing the GoSquared JavaScript snippet; 7-day free trial period is offered.
Pain Points
- 1Complexity and learning curve of traditional analytics tools (e.g., Google Analytics).
- 2Data latency with reports that update hourly or require delays to query.
- 3Privacy concerns and data resale common with other analytics tools.
Key Features
- 1Real-time data for all metrics and dashboards.
- 2Lightweight JavaScript snippet that won’t slow your site.
- 3Unlimited teammates (no per-seat pricing).
- 4Fully documented REST API.
- 5Integrations with WordPress, Webflow, Squarespace, and Slack; daily email reports.
Target Customer Industries
Decision Makers
- 1Head of Performance Marketing
- 2CEO
Client Results
- 1Faster, more informed decision-making using real-time data.
- 2Immediate visibility into top traffic sources and daily metrics via email reports.
- 3No speed impact on sites due to a light-weight tracking snippet.
Competitive Advantages
- 1Real-time data out of the box, unlike batch processing tools.
- 2Lightweight implementation that minimizes impact on site speed.
- 3Privacy-first approach with anonymised data and GDPR compliance.
- 4No per-seat pricing, allowing unlimited teammates.
- 5Rich integrations and an accessible API.
Key Benefits
Case Studies & Success Stories
Amaro – Head of Performance Marketing case
Andre Martins, Head of Performance Marketing at Amaro, notes that a trusted, real-time solution helps the team make quick decisions as Amaro evolves.
Additional Product Information
Product Description
A real-time website analytics platform designed to provide key website metrics through intuitive dashboards, with a privacy-focused approach.
Target Market
Businesses and teams seeking fast, private web analytics to improve marketing and website performance.
Unique Value Proposition
Real-time, privacy-first web analytics with lightweight installation, simple dashboards, and no data resale.
Technical Requirements
Requires embedding GoSquared JavaScript snippet; plugins/integrations for WordPress, Webflow, Squarespace; REST API available.
Pricing Model
Start Free with a 7-day trial; Free for 7 days; Cancel any time.
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