Grailed
Business Profile
Core Value Proposition
Grailed provides an online marketplace to buy, sell and discover authenticated fashion pieces from top brands, spanning designer, vintage, streetwear and more.
Target Customer
Men's and women's fashion shoppers and sellers seeking designer, vintage and streetwear pieces on a community-driven marketplace.
Key Differentiator
Offers authenticated items and a curated catalog of designer, vintage, and streetwear brands within a dedicated fashion marketplace.
Implementation Timeline
Not specified in content
Pain Points
- 1Need for authenticity when purchasing high-brand fashion items.
- 2Desire to buy or sell designer, vintage, and streetwear pieces in a single marketplace.
- 3Need to discover listings from a wide range of top brands across categories (menswear, womenswear, sneakers).
Key Features
- 1Authenticated fashion pieces from top brands
- 2Shop by category: Menswear, Womenswear, Sneakers
- 3Brand catalogs and designer pages (e.g., Acne Studios, Amiri, Arc'teryx, etc.)
- 4Buy and sell within a community marketplace
- 5iOS App availability
Target Customer Industries
Client Results
- 1Users can buy and sell authenticated fashion items from designer, vintage, and streetwear brands
- 2Access to a wide catalog across menswear, womenswear and sneakers
Competitive Advantages
- 1Authentication of items
- 2Large catalog of top brands
- 3Category breadth (Menswear, Womenswear, Sneakers) and designer pages
- 4Mobile app presence (iOS)
Key Benefits
Additional Product Information
Product Description
Grailed is an online marketplace to buy fashion, allowing users to buy, sell and discover authenticated pieces from top brands across designer, vintage, and streetwear categories for men and women.
Target Market
Fashion shoppers and sellers seeking designer, vintage, and streetwear pieces; men and women; brand-conscious consumers and collectors.
Unique Value Proposition
A fashion-focused, authenticated marketplace connecting buyers and sellers of top brands across designer, vintage, and streetwear in a community-driven platform with broad category coverage.
Technical Requirements
Not specified beyond mention of an iOS app
Pricing Model
Not specified
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