Grameenphone
Business Profile
Core Value Proposition
Grameenphone provides nationwide 4G/5G telecom connectivity and digital services in Bangladesh, including consumer internet packages, business IoT solutions, and enterprise communications platforms.
Target Customer
Bangladesh consumers seeking reliable, high-speed mobile data and internet services, and businesses (SMEs and larger enterprises) requiring IoT connectivity, corporate messaging, OTT communications, and field-reporting solutions.
Key Differentiator
Combines extensive nationwide 4G/5G coverage with GPStar Signature priority service, a integrated MyGP app and GP Online Shop, and a broad business IoT/enterprise communications suite (IoT, Corporate Messaging, OTT Platform, M-reporting, Audio Conference).
Implementation Timeline
Activation is immediate upon purchase; value is realized during the chosen internet pack validity (7–90 days) and through deployment of enterprise packages (timelines not explicitly stated).
Pain Points
- 1Need for reliable nationwide high-speed mobile internet and 4G/5G coverage.
- 2Managing data usage and costs with flexible, affordable internet packs.
- 3For businesses: requiring IoT connectivity, bulk messaging, and integrated communications tools.
Key Features
- 1GPStar Signature Priority Service
- 2Nationwide 4G/5G connectivity
- 3Internet packs with varying data allowances and auto-renew options
- 4IoT for Business (IoT connectivity and packages)
- 5Corporate Messaging and OTT Communication Platform
- 6M-reporting and Audio Conference solutions
- 7MyGP App and GP Online Shop for exclusive deals
Target Customer Industries
Client Results
- 1Buffer-free streaming and smooth gaming with 4G/5G speeds
- 2Faster download/upload and HD video calling
- 3Integrated business tools (IoT, messaging, reporting) improve operational efficiency
Competitive Advantages
- 1Extensive nationwide 4G/5G coverage
- 2First roaming with mobile balance capability
- 3Integrated consumer and business digital services (MyGP app, IoT, Corporate Messaging, OTT Platform, M-reporting, Audio Conference)
- 4GPStar Signature Priority Service
- 5Exclusive deals through GP Online Shop
Key Benefits
Additional Product Information
Product Description
Bangladesh's leading telecom operator offering nationwide 4G/5G connectivity, consumer internet packs, and a suite of business IoT and enterprise communication solutions.
Target Market
Bangladesh consumers and businesses (SMEs to large enterprises) seeking mobile data, internet packs, IoT connectivity, and enterprise communication tools.
Unique Value Proposition
Nationwide high-speed connectivity combined with a broad, integrated ecosystem of consumer and business digital services (IoT, messaging, OTT, reporting) accessible via the MyGP app and GP Online Shop.
Technical Requirements
4G/5G enabled device and 4G SIM for best speeds; activation via MyGP, USSD, MFS, IVR, or GP website; auto-renew can be enabled via MyGP or USSD.
Pricing Model
Prices for internet packs are listed in Bangladeshi taka (TK); packs vary by data volume and validity (examples include 7–90 day durations); auto-renew options are available (off by default).
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