Granta Magazine
Business Profile
Core Value Proposition
Granta Magazine provides access to the best new literary writing in quarterly issues, with print and digital subscriptions, supported by a not-for-profit Granta Trust.
Target Customer
Literary readers; university students, graduates and teachers; libraries and universities via institutional subscriptions.
Key Differentiator
Not-for-profit organization run by the Granta Trust, with a long-standing history of discovering and publishing under-represented voices, offering both print and digital access and a searchable archive.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Access to high-quality new literary writing in a trusted, curated publication
- 2Desire for both print and digital access under one subscription
- 3Funding and sustainability for a not-for-profit literary publication while providing broad access (archive and current issues)
Key Features
- 1Print subscriptions and digital subscriptions with access to latest issues and archive online and via the Granta app
- 2Institutional subscriptions for universities, colleges, and libraries
- 3International editions and online edition access
- 4Content across fiction, essays & memoir, poetry, and art & photography
- 5Donor-supported funding model with Gift Aid; US donor pathway via Myriad USA
Target Customer Industries
Client Results
- 1Readers gain access to contemporary literary writing and a multi-decade archive
- 2Support for a not-for-profit publishing model and under-represented voices
- 3Educational and research use through institutional access
Competitive Advantages
- 1Not-for-profit model supported by donations and subscriptions, enabling mission-driven publishing
- 2Extensive archive (over thirty years) accessible to readers and institutions
- 3Reading via print, digital, and mobile app formats
- 4Established reputation and recognition in literary publishing
Key Benefits
Additional Product Information
Product Description
Granta Magazine publishes the best new literary writing in quarterly issues and is operated as a not-for-profit by the Granta Trust, offering print and digital subscriptions with access to an online archive and app.
Target Market
People seeking high-quality contemporary literature; educators and researchers; libraries and universities needing access to Granta’s content and archive.
Unique Value Proposition
A storied, not-for-profit literary quarterly renowned for discovering and publishing under-represented voices, sustained by subscriptions and donations and backed by a broad, globally accessible archive.
Technical Requirements
{"Internet connection for online access to issues and the archive","Granta app for mobile reading"}
Pricing Model
{"Print From £45","Digital From £18","Gift From £45","Student, Graduate, and Teachers subscriptions at reduced rates","Institutional subscriptions for universities, colleges, and libraries"}
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