Gravatar
Business Profile
Core Value Proposition
Gravatar provides a free profile for the web: transform your email address into your digital passport – one avatar, one bio, social connections, and verified links.
Target Customer
Individuals seeking a free, one-page personal site and link-in-bio; creators, freelancers, and professionals wanting a single identity across the web; developers looking to integrate profiles via API.
Key Differentiator
Instant cross-site synchronization of avatar/profile updates across millions of platforms; privacy-first design with data control; ability to use custom domains; Profiles-as-a-Service for developers via REST API/SDKs; free profile with optional domain mapping.
Implementation Timeline
Setup is described as easy with immediate value; profile changes sync instantly across platforms after updates.
Pain Points
- 1Difficulty maintaining a consistent online presence across many platforms
- 2Managing multiple identities (work, personal, anonymous) without a single, unified profile
- 3Data privacy concerns and lack of control over sharing and data export; desire for no data lock-in
Key Features
- 1Free Gravatar profile with avatar, bio, social links, and verified links
- 2Link-in-bio capabilities: one profile containing all links (socials, portfolio, calendar, etc.)
- 3Syncs avatar/profile changes instantly across thousands/millions of platforms
- 4Ability to use a custom domain for the profile; includes options for domain mapping
- 5Developer-friendly: REST API, SDKs, developer dashboard and tutorials
- 6Easy setup with a profile editor; no coding required for basic use
- 7Privacy controls: profile privacy options; data export and no data selling
- 8The link-in-bio page offers options for color themes, logos/backgrounds, and a free domain for one year
Target Customer Industries
Client Results
- 1Customers can maintain a consistent online presence with updates that propagate across many sites automatically
- 2Users can manage multiple identities under one Gravatar profile linked to an email address
- 3Users gain privacy controls and data portability, reducing data lock-in
- 4Developers can integrate and customize user profiles via APIs
Competitive Advantages
- 1Automatic, cross-site syncing of updates across millions of websites
- 2Use of custom domains and domain mapping for a personalized identity
- 3No data lock-in with data export and privacy-first design
- 4Free for individual profiles; developer-friendly APIs (REST API, SDKs)
- 5One-click domain options (e.g., .link, .bio, .social) with a free first year
Key Benefits
Additional Product Information
Product Description
Your Free Avatar, Profile, and Link In Bio. Create a global avatar and profile image with Gravatar and get a free one-page personal site to showcase your identity and connect across the web.
Target Market
Individuals needing a personal, shareable online identity; creators, freelancers, professionals; developers seeking to embed and customize profiles via APIs.
Unique Value Proposition
Gravatar offers a globally synced avatar/profile with an open ecosystem, customizable domains, and developer APIs, enabling a single identity that works across millions of sites with privacy and data portability.
Technical Requirements
REST API and SDKs for developers; Developer Dashboard; code examples (JavaScript, PHP) shown; support for custom domains and domain mapping
Pricing Model
Individual Gravatar profiles are completely free. Link-in-bio includes a free custom domain for one year (then $9+ per year). You can choose domains like .link, .bio, or .social; setup is easy and managed by Gravatar.
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