Griffith University

Business Profile

Core Value Proposition

Griffith University provides higher education, degrees and research opportunities across multiple campuses in Queensland, Australia.

Target Customer

Domestic and international students seeking undergraduate and postgraduate degrees, along with researchers and staff seeking education-driven opportunities.

Key Differentiator

Ranked in the top 2% of universities worldwide; five campuses network; Australia’s most awarded teachers; 85% employer satisfaction with graduates; LGBTQ+ inclusion at Gold Tier; recognized in THE Impact Rankings 2025.

Implementation Timeline

Value delivery begins with admission (early offers) during the admissions cycle and culminates in graduate outcomes post-study; typical timeline aligns with standard degree durations.

Pain Points

1Admission timing and stress around ATAR results (addressed by Year 12 Early Offer Guarantee).
2Desire for a career-focused education with strong employability outcomes.
3Access to a wide range of study options and supportive learning environments across campuses.

Key Features

1Six campuses across South East Queensland with a broad range of degrees.
2Wide catalogue of degrees and courses across fields (e.g., Accounting, IT, Engineering, Health, Education, Law, Arts, etc.).
3Career-focused education with high graduate employability (85% employer satisfaction).
4Year 12 Early Offer Guarantee to secure admission ahead of final exams.
5Scholarships and inclusive workplace recognition (Brighter Futures Scholarship; Gold Tier LGBTQ+ Inclusion Awards).

Target Customer Industries

Client Results

185% employer satisfaction with Griffith graduates.
2Griffith ranked first in Queensland in THE Impact Rankings 2025.
3Griffith named Gold Tier employer for LGBTQ+ inclusion.

Competitive Advantages

1Top-tier global rankings and recognition.
2Extensive campus network for accessible education.
3Strong graduate outcomes and employer satisfaction.
4Dedicated scholarships and inclusive campus culture.

Key Benefits

1Extensive degree options across many disciplines

2Strong graduate employability and employer satisfaction

3Flexible admission options including Year 12 Early Offer Guarantee

4Nationally and globally recognized rankings and awards

5Supportive campuses with scholarships and inclusive culture

Case Studies & Success Stories

Graduate testimonials from Griffith students

Case #1

Lucy Farrell (Forensic Science / Criminology graduate) states 'I am translating data into the truth'; Eden Peterson (Commerce graduate) 'I am using finance as a force for good'; Harris Andrews (Education student) 'I’m here to have a career with impact.'

Additional Product Information

Product Description

Higher education provider offering degrees and courses across multiple campuses in Queensland, Australia, with a focus on research, employability, and inclusive education.

Target Market

Domestic and international students seeking undergraduate and postgraduate study across a wide range of disciplines.

Unique Value Proposition

Griffith University combines top 2% global rankings, broad campus reach, strong graduate outcomes, and inclusive culture to deliver career-focused higher education.

Technical Requirements

Online enquiry channels (Online enquiries, Staff directory, myGriffith portal) and physical campuses for on-site study; Library and other student services.

Pricing Model

Not disclosed in provided content.

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