GUESS
Business Profile
Core Value Proposition
GUESS provides a global lifestyle brand delivering fashion apparel, accessories and footwear for Women, Men and Kids, with online shopping and a loyalty program that offers exclusive discounts and perks.
Target Customer
Fashion-conscious consumers shopping for Women, Men and Kids; GUESS List loyalty members seeking exclusive offers and early access to collections.
Key Differentiator
Iconic jeans and fashion brand with a loyalty program offering 50 points on signup, early access to special collections, birthday rewards, and double points; online promotions (e.g., 30% off for GUESS List) and free shipping on orders $125+.
Implementation Timeline
Not specified in provided content.
Pain Points
- 1Need for hassle-free returns on online purchases.
- 2Shipping costs or thresholds to qualify for free shipping.
- 3Desire for loyalty rewards and exclusive access to promotions and new collections.
Key Features
- 1Free shipping on orders $125+.
- 2Hassle-free returns on all orders.
- 3GUESS List loyalty program with signup bonus (points), birthday rewards, double points, and exclusive events.
- 4Promotional discounts for loyalty members (e.g., 30% off online for GUESS List) with exclusions.
- 5Multi-brand portfolio (MARCIANO, GUESS USA, GUESS Jeans, GUESS Originals, GUESS Kids) and categories for Women, Men, Kids, Shoes, Bags, Accessories.
Target Customer Industries
Competitive Advantages
- 1Strong brand recognition with iconic jeans and fashion items.
- 2Comprehensive loyalty program with points, early access and birthday rewards.
- 3Regular online promotions and member-only discounts.
- 4Free shipping over a threshold and hassle-free returns.
- 5Diverse product assortment across Women, Men, Kids, and multiple brands.
Key Benefits
Additional Product Information
Product Description
Global lifestyle brand offering iconic jeans, clothing, shoes and accessories for Men and Women, available online with store locator, size guides, and a loyalty program.
Target Market
Global online shoppers; primarily United States and Canada; consumers seeking fashion apparel and accessories.
Unique Value Proposition
Iconic fashion brand with a robust loyalty program delivering exclusive discounts, early access to collections, and easy shopping across multiple brands.
Technical Requirements
Online shopping platform with login required for some offers; supports Apple Pay and Klarna; cookies and tracking mentioned in privacy policy.
Pricing Model
Prices vary by item; promotions and exclusions apply; not a subscription-based model.
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