Guiding Tech
Business Profile
Core Value Proposition
Guiding Tech provides in-depth consumer tech content including explainers, buying guides, analysis, and tech lists.
Target Customer
Tech readers and consumers seeking practical, trusted guidance on technology; worldwide audience with 60M+ annual readers.
Key Differentiator
Independent, impartial technology journalism with an editorial board; original visuals and screenshots; content is regularly updated and date-stamped; clear separation between editorial and advertising; disclosures for affiliate commissions.
Implementation Timeline
Content is available for immediate access; evergreen service content undergoes regular updates and fact-checking with date-stamped articles to indicate last verification.
Pain Points
- 1Difficulty finding reliable, up-to-date tech information
- 2Need to understand complex tech topics in simple terms
- 3Seeking practical buying guides and how-to content without bias
Key Features
- 1Extensive library: 6,000+ guides and reviews and 5,400+ tech videos
- 2Diverse content formats: how-tos, buying guides, analyses, lists, and videos
- 3Editorial governance: a Technology Review Board with named members (e.g., Editor-in-Chief, Editors, Technical Editor)
- 4Original visuals and screenshots for clarity
- 5Editorial policies emphasizing independence, accuracy, updates, and disclosure of affiliate relationships
Target Customer Industries
Decision Makers
- 1Editor-in-Chief (Dr. Adrian Tam, Ph.D.)
- 2Head of Video & GM (Ashish Mundhra)
- 3Editor (Estephania Cristina, Mark Condon, Vidhi Chugh)
- 4Technical Editor & Content Specialist (Kanwal Mehreen)
Client Results
- 160M+ annual readers
- 26,000+ guides and reviews
- 35,400+ tech videos
Competitive Advantages
- 1Independent, unbiased editorial approach with strict separation from advertising
- 2Large, diverse content library across articles, guides, and videos
- 3Expert-led editorial board ensuring quality and accuracy
- 4Original visuals and up-to-date content through ongoing updates
- 5Transparency around affiliate commissions and editorial integrity
Key Benefits
Additional Product Information
Product Description
Guiding Tech is a technology-focused media brand (part of Guiding Tech Media) delivering buy guides, how-tos, analyses, and videos to help readers navigate consumer tech.
Target Market
Tech enthusiasts, general consumers, students, and professionals seeking practical tech guidance and reviews.
Unique Value Proposition
Independent, high-quality technology content with a robust editorial board, a large library of guides and videos, and transparent editorial practices.
Technical Requirements
Not specified in the content
Pricing Model
Not explicitly stated; mention of affiliate links earning commissions and editorial independence policy
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