Gumtree
Business Profile
Core Value Proposition
Gumtree provides free local classified ads for local buying and selling in the UK.
Target Customer
UK consumers and small businesses looking to buy or sell items locally across categories such as Cars, Property, Jobs, and general goods.
Key Differentiator
Free ad posting combined with a large, locally focused UK audience and broad category coverage.
Implementation Timeline
Immediacy: value begins as soon as an ad is posted; ongoing exposure from daily listings
Pain Points
- 1Finding local buyers or sellers quickly for items or services
- 2Posting ads easily and at no cost
- 3Reaching a large, local audience with daily active users and new listings
Key Features
- 1Post an ad for nearly anything (free to post)
- 2Browse and search across numerous category pages (Cars, Property, Jobs, etc.)
- 3Filter by location, price, make/model (as seen in car search) and browse popular categories
- 4Access to thousands of daily listings and a large daily active user base
Target Customer Industries
Client Results
- 1Increased exposure and visibility for ads due to a large audience (600K daily active users; 30K daily new ads)
- 2Faster local transactions and selling of items
- 3No-cost posting with simplicity of use
Competitive Advantages
- 1Free to post ads
- 2Massive UK-wide and local reach
- 3Wide range of categories (cars, property, jobs, etc.)
- 4Easy-to-use platform with quick posting
Key Benefits
Additional Product Information
Product Description
Gumtree is a UK-based free local classifieds marketplace for posting and finding ads across categories such as Cars, Property, Jobs, and more.
Target Market
UK consumers and small businesses seeking local, quick buying/selling opportunities
Unique Value Proposition
Free-to-post local classifieds with a large, active UK audience spanning diverse categories to facilitate quick local transactions
Technical Requirements
Not specified in content; general web access
Pricing Model
Free to post ads; no pricing details for premium features in content
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