Harley-Davidson Motorcycles

Business Profile

Core Value Proposition

Harley-Davidson Motorcycles provides motorcycles and a full ecosystem of gear, parts, financing, training, and experiences for riders.

Target Customer

Motorcycle enthusiasts and riders; potential buyers seeking new or used motorcycles, gear, parts, financing, test rides; dealers; Harley Owners Group (H.O.G.) members.

Key Differentiator

Harley-Davidson combines a 120+ year heritage with a global rider community and a comprehensive ecosystem including the Harley-Davidson Riding Academy, H-D Bike Builder, dealer network, financing options, and an extensive online store.

Implementation Timeline

Not specified in content.

Pain Points

1Financing and payment options for purchasing motorcycles (APR offers and $0 down on select models).
2Finding a nearby dealer and arranging a test ride.
3Accessing parts, accessories, genuine gear, and maintenance information.

Key Features

1Comprehensive product catalog including motorcycles, parts, gear, and accessories.
2Financing options with promotional APRs and H-D Visa Card.
3Dealer locator and test ride events.
4Harley-Davidson Riding Academy and motorcycle training programs.
5H-D Bike Builder for bike customization and personalization.

Target Customer Industries

Client Results

1Not explicitly stated in content.

Competitive Advantages

1Long-standing brand with a global community and lifestyle.
2Integrated ecosystem (riding academy, bike builder, dealer network, financing, online store).
3Promotional financing offers and low-APR options.
4Extensive engagement through test rides and events.
5Customization capabilities via Bike Builder.

Key Benefits

1Access to financing options and promotions to purchase motorcycles

2Ability to test ride and locate nearby dealers

3Wide selection of genuine parts, gear, and accessories

4Education and training through Harley-Davidson Riding Academy

5Customization through Harley-Davidson Bike Builder

Additional Product Information

Product Description

Official Harley-Davidson platform offering new & used motorcycles, genuine parts & apparel, dealer locator, test rides, financing, and an online store; includes Riding Academy and events.

Target Market

Riders and enthusiasts seeking motorcycles, gear, parts, financing, and riding training; public safety fleets (police/fire/rescue) via specialized motorcycles; dealers.

Unique Value Proposition

Iconic motorcycles backed by a global rider community and an integrated ecosystem of purchase, customization, training, and experiences.

Technical Requirements

Not specified in content.

Pricing Model

Model MSRP examples include: Road King Special from $24,999; Street Glide from $27,749; Road Glide from $27,999; Ultra Street Glide from $30,749; CVO Street Glide from $45,999; Road Glide ST from $44,999.

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