Harris Quest
Business Profile
Core Value Proposition
Harris Quest provides AI-powered market research tools to deliver real-time brand insights, CX feedback, and rapid surveys to help brands stay ahead of trends.
Target Customer
Leading brands and enterprises; marketing, product, and research teams seeking real-time insights, brand measurement, customer experience analytics, and rapid surveys; media partners, universities, and nonprofits involved in research and reputation work.
Key Differentiator
AI-powered, real-time brand and customer insights across an integrated suite (QuestBrand, QuestCX, QuestDIY, QuestIC, QuestAI); backed by 60+ years of methodological rigor; part of The Harris Poll and the Stagwell network with a global presence.
Implementation Timeline
On Demand insights are available within 48 hours; broader value from the Quest suite depends on project scope and implementation.
Pain Points
- 1Need fast, credible data to inform urgent decisions (On Demand delivers results in 48 hours).
- 2Need real-time visibility into brand performance and perception to guide strategy.
- 3Need to understand and strengthen customer loyalty and sentiment across channels.
Key Features
- 1QuestBrand: real-time brand tracker for thousands of brands.
- 2QuestCX: CX-focused software to capture and act on customer feedback.
- 3QuestDIY: AI-driven survey creation for quick deployment worldwide.
- 4QuestIC: tailored insight communities to support advanced research methodologies.
- 5QuestAI: AI-powered qualitative analysis to augment focus group findings.
Target Customer Industries
Decision Makers
- 1CEO
- 2Chairman
Client Results
- 1Faster, data-driven decision making and go-to-market planning; improved brand reputation management; rapid, credible insights for urgent questions (e.g., On Demand delivering results within 48 hours).
- 2Demonstrated impact through case studies showing improved communications, brand trust, and consumer insights.
Competitive Advantages
- 1AI-powered tools enabling rapid survey creation and analysis.
- 2Real-time brand tracking across thousands of brands.
- 3Credible, data-driven insights from a firm with 60+ years of methodological rigor.
- 4Global presence and partnerships with universities and nonprofits.
- 5Integrated software and market research offerings that align with corporate reputation management.
Key Benefits
Case Studies & Success Stories
Urban Science and The Harris Poll illuminate the future of auto retail
Case study showing how Harris Poll insights inform auto retail strategy and customer understanding.
Mondelēz leverages Harris Poll insights to lead the conversation in snacking
Demonstrates use of Harris Poll insights to shape discussions around snacks and branding.
Takeda and The Harris Poll uncover communication gaps in colorectal cancer care
Case study identifying communication gaps to inform patient care improvements.
Mercadona Supermarket: Rooted in Community, Growing in Trust
Case study highlighting building community trust through Harris Poll insights.
Additional Product Information
Product Description
An AI-powered market research suite featuring QuestBrand, QuestCX, QuestDIY, QuestIC, and QuestAI to monitor brands, capture customer sentiment, run rapid surveys, and enable data-driven decision making.
Target Market
Brands and enterprises seeking real-time insights, brand tracking, and customer experience analytics; media partners, universities, and nonprofits engaged in research and reputation-related work.
Unique Value Proposition
Hard Data. Human Truths. Harris Quest combines AI-powered research tools with decades of data-driven insights to help brands stay ahead of trends and manage reputation.
Technical Requirements
Not disclosed
Pricing Model
Pricing information not disclosed; On Demand described as an affordable option
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