Harrods (US) Luxury Department Store

Business Profile

Core Value Proposition

Harrods provides a luxury department store experience with online and in-store access to 3,000+ brands across fashion, beauty, jewellery, watches, home, food and more.

Target Customer

Affluent luxury shoppers in the United States seeking designer brands and premium experiences; consumers shopping for fashion, beauty, jewellery, home decor, food and wine.

Key Differentiator

Markets itself as The World’s Leading Luxury Department Store, offering a vast multi-category assortment online and offline, exclusive events and limited-edition items, and an integrated Harrods App with rewards.

Implementation Timeline

{"Advent Calendars: pre-orders dispatched Aug 20 and from Sep 1; in-store replenishment in coming days for some calendars","General shopping value is realized at the point of purchase; app features enable navigation and bookings immediately"}

Pain Points

1Access to a broad range of luxury brands in one place.
2Desire for a seamless online/offline luxury shopping experience with rewards.
3Interest in curated luxury events, exclusives, and seasonal gifts (e.g., advent calendars).

Key Features

1Online and in-store shopping across 3,000+ brands
2Harrods App for shopping, in-store navigation, bookings, and loyalty rewards
3Multi-category offering: fashion, beauty, jewellery, watches, home, food & wine
4Exclusive products and events (e.g., pop-ups, limited-edition calendars, brand highlights)
5Customer services: delivery, returns, order tracking, hampers & gifting

Target Customer Industries

Client Results

1Convenient access to luxury brands and products online and in-store
2Rewards points through Harrods Rewards
3Order tracking, delivery, and returns policies
4Curated luxury experiences and exclusive calendars

Competitive Advantages

1One-stop shop for 3,000+ luxury brands across multiple categories
2Integrated online and in-store experience (including Harrods App with rewards)
3Exclusive seasonal products and editor-curated features (e.g., Advent Calendars, Brand of the Month)
4Strong branding as a leading luxury department store

Key Benefits

1Extensive assortment of luxury brands

2Seamless online and in-store shopping

3Rewards program and benefits via Harrods Rewards

4In-store experiences and exclusive events

5Gifting, hampers, and personalised services

Additional Product Information

Product Description

The World’s Leading Luxury Department Store offering designer fashion and accessories, luxury beauty, fine jewellery and watches, food, furniture and more – in-store and online.

Target Market

Affluent luxury consumers in the United States seeking high-end fashion, beauty, jewellery, home goods, and premium experiences

Unique Value Proposition

Harrods provides an omnichannel luxury shopping destination with an extensive multi-category catalog, exclusive events and products, and a rewards program, accessible via a dedicated app.

Technical Requirements

No explicit technical requirements in content; Harrods App page indicates app availability for shopping and navigation.

Pricing Model

Pricing varies by product. Example: Harrods Beauty Advent Calendar priced at £250. Other items shown with price points in content (e.g., LOEWE scarf $4,150; Chloé boots $1,800).

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