HBO Max
Business Profile
Core Value Proposition
HBO Max provides streaming of must-see series, movies, exclusive originals, family favorites, live sports, and breaking news.
Target Customer
Direct-to-consumer streaming audiences in the US and select international markets; households seeking HBO Max content and interested in bundling with Disney+ and Hulu; viewers including sports fans and news enthusiasts.
Key Differentiator
Disney+/Hulu/HBO Max Bundle offering three services under one subscription with a single monthly bill, plus a range of HBO Max plans (With Ads, Standard, Premium) and ad-supported vs. ad-free options, plus live sports and CNN Max access on select plans; broad device compatibility and offline downloads.
Implementation Timeline
Value available immediately upon sign-up; activation and setup involve selecting a plan and, for bundles, signing up via HBO Max, Disney+, or Hulu and activating accounts on each app.
Pain Points
- 1High cost and complexity of subscribing to multiple streaming services separately
- 2Fragmented content libraries across HBO Max, Disney+, and Hulu
- 3 Desire for bundled access to live sports and news in one package
Key Features
- 1Standalone HBO Max plans: Basic With Ads, Standard, and Premium
- 2Disney+, Hulu, HBO Max Bundle with two plan options: With Ads and No Ads
- 3Live sports and CNN Max available on select plans
- 44K Ultra HD with Dolby Atmos on select titles (Premium and some bundle tiers)
- 5Offline downloads (30 to 100 downloads depending on plan)
- 6Cross-service bundle with a single monthly bill and sign-in to each app individually
- 7Extensive device compatibility across TVs, mobile, and game consoles
Target Customer Industries
Client Results
- 1Cost savings from bundles (e.g., Disney+/HBO Max Bundle with Ads at $16.99/month; No Ads at $29.99/month; savings shown in marketing terms)
- 2Access to live sports events and CNN Max (e.g., 1,700 sports events in 2025 referenced in Live Sports section)
- 3Immediate value with multiple plan options and bundle offerings upon sign-up
- 4Multi-device streaming (2 devices for some plans; 4 devices for Premium) and offline viewing
Competitive Advantages
- 1All-in-one bundle combining HBO Max, Disney+, and Hulu for one price
- 2Inclusion of live sports and CNN Max on select plans
- 3Flexible pricing with ads and no-ads options across standalone and bundle plans
- 44K HDR and Dolby Atmos on select content
- 5Offline downloads and multi-device streaming
Key Benefits
Additional Product Information
Product Description
Streaming service offering must-see series, movies, exclusive originals, live sports, and breaking news; available as a standalone service and bundled with Disney+ and Hulu in Disney+/Hulu/HBO Max Bundle.
Target Market
US-based and international streaming households seeking entertainment, sports, and news, with interest in bundled access to HBO Max, Disney+, and Hulu.
Unique Value Proposition
A bundled streaming experience that combines HBO Max with Disney+ and Hulu, delivering a large content library, live sports, CNN Max news, across multiple devices with flexible pricing (ads vs. no ads) and downloadable offline viewing.
Technical Requirements
Devices supported include TV platforms (Amazon Fire TV, Android TV, Apple TV, Chromecast, Contour/Contour Stream Player, LG/Samsung/Vizio Smart TVs, Roku), Xfinity X1 & Flex, game consoles (PS4/PS5, Xbox One/Series X|S), and computers (Chrome OS, macOS, Windows). An HBO Max app is required on supported devices, and content availability varies by service and region. Live Sports and CNN Max availability varies by plan; plan availability varies by provider.
Pricing Model
{"HBO Max standalone: Basic With Ads $9.99/month; Standard $16.99/month; Premium $20.99/month","Annual HBO Max: Basic With Ads $99.99/year; Standard $169.99/year; Premium $209.99/year (savings listed as 16% for Standard and Premium)","Disney+/HBO Max Bundle With Ads: $16.99/month (savings listed; includes HBO Max Basic With Ads, Disney+ Basic, Hulu With Ads)","Disney+/HBO Max Bundle No Ads: $29.99/month ($21.98/month savings mentioned)","Bundle price increases: $16.99 (With Ads) to $19.99/month on 10/21; No Ads bundle may be $29.99/month with higher savings reflected","Student Discount (HBO Max): HBO Max Basic With Ads for $9.99; Student discount $4.99/month (verified via UNiDAYS; up to 12 months)","Billing: Discounts and savings are described as related to annual vs. monthly payments; bundles provided through HBO Max, Disney+, and Hulu with one monthly bill"}
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