Headway
Business Profile
Core Value Proposition
Headway provides Headway changelog services that help you keep customers in the loop about your product updates by publishing changelogs, branding them, and distributing updates via widgets and integrations.
Target Customer
Product teams, developers, and customer-facing teams who need to communicate updates and releases to users within their web apps and external channels.
Key Differentiator
Offers branded, host-on-your-domain changelogs with an in-app widget, team collaboration, scheduling, privacy controls, and an API, all within a simple pricing model.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Difficulty keeping customers informed about product updates and releases
- 2Need to coordinate changelog publishing across teams and channels
- 3Desire for branded, easily accessible changelogs embedded in products with privacy controls
Key Features
- 1Public and private changelog options with optional search engine privacy
- 2In-product widget to display updates inside the application
- 3Custom branding and whitelabeling with hosting on your own domain
- 4Integrations with Slack and Twitter for notifications
- 5Team management and scheduled publishing
- 6Custom categories and markdown editor for rich formatting
- 7API access (Pro plan) and support for multiple integrations
Target Customer Industries
Decision Makers
- 1CTO
- 2VP of Product
- 3Head of Engineering
- 4Product Manager
- 5Marketing Manager
Client Results
- 1Time and money saved from streamlined, automated changelog publishing and communication
- 2Increased transparency and engagement with customers about updates
- 3Easier communication of new features, bug fixes, and releases within applications
Competitive Advantages
- 1White-label hosting on your own domain for branded changelogs
- 2In-product widget plus public changelog for broad visibility
- 3Collaborative team features and scheduled publishing to automate updates
- 4Robust privacy options (public/private, robots exclusion) and category customization
- 5API access on the Pro plan for advanced integrations
Key Benefits
Case Studies & Success Stories
Gmelius integration testimonial
Headway's widget enables informing Gmelius users of new features, bugs, and releases directly within the application; described as saving time and money.
Marker.io transparency and day-to-day updates
Marker.io notes Headway helped them ship continuously and be more transparent about ongoing work, with users appreciating that requests are considered.
Product marketing and customer transparency
A testimonial describing Headway as simplifying a key component of product marketing and enabling customers to stay informed about changes.
Additional Product Information
Product Description
Headway is a changelog platform for web apps that keeps customers informed about product updates through public or private changelogs, an in-app widget, branding, and hosting on your own domain.
Target Market
Product teams, developers, and customer-facing teams building or managing web apps that require communicating updates to users.
Unique Value Proposition
A branded, embeddable, and host-on-your-domain changelog solution with an in-app widget, team collaboration, and straightforward pricing, plus integrations and API access.
Technical Requirements
No explicit technical requirements documented; features include public/private changelogs, in-product widget, API access on the Pro plan, and hosting on a custom domain (white-label).
Pricing Model
Free plan with unlimited changelogs and basic features; Pro plan at $29 per month with features including white-label, custom domain, all integrations, team management, privacy controls, private changelog, scheduled publishing, and API access.
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