HealthShots
Business Profile
Core Value Proposition
[HealthShots] provides expert-backed women's health content, including articles, videos, podcasts, and health tools, in a single digital platform.
Target Customer
Women interested in health, fitness, nutrition, skin/hair care, mental health, and general wellness; readers within the Hindustan Times and HealthShots ecosystem.
Key Differentiator
Combines expert-led health content with multi-format delivery (articles, videos, podcasts, web stories) and interactive tools (BMI Calculator, quizzes) under a recognizable media network.
Implementation Timeline
Not specified in content; immediate access to articles, videos, and tools upon visiting; content updates appear daily.
Pain Points
- 1Need trustworthy, expert-backed information on women's health topics.
- 2Desire for a single destination covering diverse health topics (sexual health, fitness, nutrition, mental health, skincare).
- 3Requirement for easy-to-use health tools (e.g., BMI calculator) and interactive content.
Key Features
- 1Expert-backed articles and videos on women's health and wellness.
- 2Podcasts and 'InFocus' series with expert guests.
- 3Meet The Experts section featuring doctors and specialists.
- 4Interactive tools (BMI Calculator).
- 5Quizzes, polls, web stories, and newsletters.
- 6App and web platform for content access.
Target Customer Industries
Client Results
- 1Improved health literacy and awareness among readers.
- 2Increased engagement with expert content and wellness resources.
- 3Convenient access to a range of health topics and tools.
Competitive Advantages
- 1Part of a larger Hindustan Times health ecosystem, with cross-brand visibility.
- 2Multi-format delivery (articles, videos, podcasts, web stories) appealing to different learning preferences.
- 3Direct access to experts and physician-led content.
- 4Integrated health tools (e.g., BMI calculator).
Key Benefits
Additional Product Information
Product Description
HealthShots is a digital wellness platform offering expert-backed articles, videos, and podcasts on women's health and general wellness, complemented by interactive tools like BMI calculator and quizzes; content is distributed through HealthShots and partner brands.
Target Market
General wellness readers with emphasis on women’s health; Hindustan Times audience; readers seeking quick, trustworthy health guidance.
Unique Value Proposition
A trusted, expert-driven health content platform within a major media network, delivering women's health information across multiple formats plus interactive tools and expert access.
Technical Requirements
Web and mobile app access; requires internet connection.
Pricing Model
Not disclosed in available content.
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