HealthShots

Business Profile

Core Value Proposition

[HealthShots] provides expert-backed women's health content, including articles, videos, podcasts, and health tools, in a single digital platform.

Target Customer

Women interested in health, fitness, nutrition, skin/hair care, mental health, and general wellness; readers within the Hindustan Times and HealthShots ecosystem.

Key Differentiator

Combines expert-led health content with multi-format delivery (articles, videos, podcasts, web stories) and interactive tools (BMI Calculator, quizzes) under a recognizable media network.

Implementation Timeline

Not specified in content; immediate access to articles, videos, and tools upon visiting; content updates appear daily.

Pain Points

1Need trustworthy, expert-backed information on women's health topics.
2Desire for a single destination covering diverse health topics (sexual health, fitness, nutrition, mental health, skincare).
3Requirement for easy-to-use health tools (e.g., BMI calculator) and interactive content.

Key Features

1Expert-backed articles and videos on women's health and wellness.
2Podcasts and 'InFocus' series with expert guests.
3Meet The Experts section featuring doctors and specialists.
4Interactive tools (BMI Calculator).
5Quizzes, polls, web stories, and newsletters.
6App and web platform for content access.

Target Customer Industries

Client Results

1Improved health literacy and awareness among readers.
2Increased engagement with expert content and wellness resources.
3Convenient access to a range of health topics and tools.

Competitive Advantages

1Part of a larger Hindustan Times health ecosystem, with cross-brand visibility.
2Multi-format delivery (articles, videos, podcasts, web stories) appealing to different learning preferences.
3Direct access to experts and physician-led content.
4Integrated health tools (e.g., BMI calculator).

Key Benefits

1Access to expert-backed health information across topics.

2Engaging formats (articles, videos, podcasts, web stories).

3Practical tools (BMI Calculator) and interactive content.

4Part of a trusted media ecosystem (Hindustan Times network).

Additional Product Information

Product Description

HealthShots is a digital wellness platform offering expert-backed articles, videos, and podcasts on women's health and general wellness, complemented by interactive tools like BMI calculator and quizzes; content is distributed through HealthShots and partner brands.

Target Market

General wellness readers with emphasis on women’s health; Hindustan Times audience; readers seeking quick, trustworthy health guidance.

Unique Value Proposition

A trusted, expert-driven health content platform within a major media network, delivering women's health information across multiple formats plus interactive tools and expert access.

Technical Requirements

Web and mobile app access; requires internet connection.

Pricing Model

Not disclosed in available content.

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