heise online (with heise+ premium subscription)
Business Profile
Core Value Proposition
heise online provides IT news, guides and background information for a German-speaking tech audience, with a premium 'heise+' subscription offering exclusive tests, guides and Hintergründe.
Target Customer
IT professionals, developers, tech enthusiasts and decision-makers in German-speaking markets seeking reliable IT news, insights and deep-dive analyses.
Key Differentiator
Europe's premier tech news portal supported by a large editorial team, offering both comprehensive online news and premium magazine content via heise+.
Implementation Timeline
Value starts immediately upon accessing content; paid access to premium content via heise+ is immediate after subscription.
Pain Points
- 1Need for timely, trustworthy IT news and expert analysis.
- 2Desire for in-depth guides, tests and background articles beyond standard news.
- 3Access to premium, exclusive content not available on free sites.
Key Features
- 1IT News, Newsticker, Hintergründe, Ratgeber, Testberichte, Meinungen, Online-Magazine
- 2heise+ premium content with exclusive tests, guides and background information
- 3Telepolis, heise Autos, Preisvergleich, Tarifrechner, Download, Jobs, Academy
- 4Newsletters and push messages (heise-Bot Push)
- 5Content curated by Europe's largest tech editorial team
Target Customer Industries
Client Results
- 1Readers stay informed with up-to-date IT news and expert analyses
- 2Subscribers gain access to exclusive tests, guides and Hintergründe
- 3Improved decision-making and knowledge through in-depth content
Competitive Advantages
- 1Large European tech editorial team delivering coordinated news and expert opinions
- 2Combination of free IT news with a premium, exclusive content layer (heise+)
- 3Trusted brand with long-standing presence in German-speaking tech media
Key Benefits
Additional Product Information
Product Description
A German-language IT news and information portal offering news, background content and guides, plus a premium subscription (heise+) that grants access to exclusive tests, guides and Hintergrund information.
Target Market
German-speaking IT professionals, developers, business decision-makers, and technology enthusiasts seeking curated news, analyses and premium content.
Unique Value Proposition
A comprehensive German tech information platform combining timely IT news and expert analysis with a premium, exclusive content layer, supported by one of Europe’s largest tech editorial teams.
Technical Requirements
Online access via web browser; subscription management for heise+.
Pricing Model
Subscription-based; heise+ annual plan offers a 20% discount.
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