heise online (with heise+ premium subscription)

Business Profile

Core Value Proposition

heise online provides IT news, guides and background information for a German-speaking tech audience, with a premium 'heise+' subscription offering exclusive tests, guides and Hintergründe.

Target Customer

IT professionals, developers, tech enthusiasts and decision-makers in German-speaking markets seeking reliable IT news, insights and deep-dive analyses.

Key Differentiator

Europe's premier tech news portal supported by a large editorial team, offering both comprehensive online news and premium magazine content via heise+.

Implementation Timeline

Value starts immediately upon accessing content; paid access to premium content via heise+ is immediate after subscription.

Pain Points

1Need for timely, trustworthy IT news and expert analysis.
2Desire for in-depth guides, tests and background articles beyond standard news.
3Access to premium, exclusive content not available on free sites.

Key Features

1IT News, Newsticker, Hintergründe, Ratgeber, Testberichte, Meinungen, Online-Magazine
2heise+ premium content with exclusive tests, guides and background information
3Telepolis, heise Autos, Preisvergleich, Tarifrechner, Download, Jobs, Academy
4Newsletters and push messages (heise-Bot Push)
5Content curated by Europe's largest tech editorial team

Target Customer Industries

Client Results

1Readers stay informed with up-to-date IT news and expert analyses
2Subscribers gain access to exclusive tests, guides and Hintergründe
3Improved decision-making and knowledge through in-depth content

Competitive Advantages

1Large European tech editorial team delivering coordinated news and expert opinions
2Combination of free IT news with a premium, exclusive content layer (heise+)
3Trusted brand with long-standing presence in German-speaking tech media

Key Benefits

1Access to a broad mix of IT news, background content and guides

2Premium exclusive content via heise+

3Credible, long-standing authority in German-speaking tech media

Additional Product Information

Product Description

A German-language IT news and information portal offering news, background content and guides, plus a premium subscription (heise+) that grants access to exclusive tests, guides and Hintergrund information.

Target Market

German-speaking IT professionals, developers, business decision-makers, and technology enthusiasts seeking curated news, analyses and premium content.

Unique Value Proposition

A comprehensive German tech information platform combining timely IT news and expert analysis with a premium, exclusive content layer, supported by one of Europe’s largest tech editorial teams.

Technical Requirements

Online access via web browser; subscription management for heise+.

Pricing Model

Subscription-based; heise+ annual plan offers a 20% discount.

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