Helix Personas
Business Profile
Core Value Proposition
Helix Personas provides a powerful psychographic segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population.
Target Customer
Marketing professionals, advertisers, product teams, and researchers seeking advanced consumer segmentation in Australia.
Key Differentiator
Unique combination of psychographic, attitudinal and behavioural data for population classification and data integration, leveraging Roy Morgan data assets to classify audiences.
Implementation Timeline
Not specified in content
Pain Points
- 1Difficulty understanding consumer motivations and predicting future behaviour (the 'Why' and 'What Next').
- 2Audiences fragmentation and cross-channel targeting challenges.
- 3Need for integrated data across psychographic, attitudinal and behavioural dimensions to inform marketing decisions.
Key Features
- 1Psychographic segmentation
- 2Data integration across data sources
- 3Classification of the Australian population
- 4Incorporation of attitudinal and behavioural data
- 5Potential integration with Roy Morgan Audiences data assets
Target Customer Industries
Decision Makers
- 1CEO
- 2CFO
Client Results
- 1Improved targeting and understanding of consumer behaviour
- 2Ability to classify population for strategic decision-making
- 3Data-driven insights into why consumers behave as they do
Competitive Advantages
- 1Integrated psychographic, attitudinal and behavioural data
- 2Leveraging Roy Morgan data assets (Single Source and Helix Personas) with audience panels
- 3Clear population classification to inform marketing strategy in Australia
Key Benefits
Additional Product Information
Product Description
Helix Personas is a psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population.
Target Market
Australian marketers, advertisers, product teams and researchers seeking deep consumer insights and segmentation.
Unique Value Proposition
Unlock the DNA of Australia to discover the Why and What Next of consumer behaviour.
Technical Requirements
Not specified
Pricing Model
Not specified
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