HERE Location Platform

Business Profile

Core Value Proposition

[HERE Location Platform] provides end-to-end location data and mapping platform to build, deploy, and scale location solutions, including a unified live map, mapping data, geocoding, routing, fleet management, and a data marketplace.

Target Customer

{"Automakers","Enterprise businesses across industries","Developers building location-based applications"}

Key Differentiator

Unified live map with automotive-grade data, global coverage, privacy controls, and a developer-friendly ecosystem, supported by automotive references (BMW Group) and industry recognition (Omdia ranking).

Implementation Timeline

Not specified in provided content

Pain Points

1Need precise, scalable location data and maps for automotive software and connected services.
2Need advanced routing, EV routing/charging optimization, and fleet management capabilities.
3Need an end-to-end cloud platform with APIs/SDKs for building and deploying location solutions with strong security and data privacy.

Key Features

1HERE HD Live Map / enterprise-grade map data with road geometry, route profiles and traffic signs
2Routing and EV routing/charging optimization
3Geocoding & Search and Map Rendering
4HERE SDKs (HERE SDK, HERE Live Sense SDK, HERE Anonymizer) for native app development and data privacy
5Fleet Telematics and Fleet Management capabilities

Target Customer Industries

Client Results

1Reduced operating costs in fleet management
2Improved customer satisfaction through location-based services
3Improved route optimization and delivery timing
4Increased range estimation accuracy and reduced range anxiety for EV routing
5Enhanced data privacy and security through platform controls

Competitive Advantages

1Automotive-grade, high-precision live map (HD Live Map) with global coverage
2Unified, end-to-end platform for location data, exchange, and visualization
3Strong security and data privacy controls
4Industry recognition (Omdia ranking) and BMW Group as a customer
5Extensive suite of developer tools and fleet management capabilities

Key Benefits

1High-precision location data and maps for automated driving and connected services

2End-to-end platform for building, deploying, and scaling location solutions

3Global coverage and cross-industry applicability

4Strong privacy and security controls

Case Studies & Success Stories

BMW Group

Case #1

BMW relies on HERE HD Live Map for highly automated driving; HERE’s capabilities are highlighted as essential components for automated driving and location data

Additional Product Information

Product Description

A PaaS for building, deploying and scaling location solutions, featuring a unified live map, mapping data, geocoding, routing, fleet management, and developer tools.

Target Market

Automakers and enterprises across industries; developers building location-based apps

Unique Value Proposition

A unified, automotive-grade location data platform with a globally distributed, high-precision live map, developer tools, and strong privacy controls.

Technical Requirements

Cloud-based platform with APIs and SDKs (HERE SDK, HERE Live Sense SDK, HERE Anonymizer); supports fleet management, routing, geocoding, and map rendering.

Pricing Model

Not disclosed in provided content; pricing information referenced but not included

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