Herschel Supply Co. (Backpacks, Bags & Travel Goods)
Business Profile
Core Value Proposition
Herschel Supply Co. provides design-driven backpacks, bags, travel goods and accessories of the finest quality, with free shipping on orders $75+ and 24/7 customer service in NA, EU, UK.
Target Customer
{"Consumers shopping for backpacks, bags, travel gear and accessories","Travelers and commuters seeking luggage and travel organizers","Parents or guardians shopping for kids' bags under the Little Herschel line"}
Key Differentiator
Exclusive collaborations and collections (e.g., Herschel x LEGO Collection, Thrasher for Herschel Supply, Liberty Fabrics, Thomas Campbell) combined with product-focused innovations (Kaslo Camera Bag, Quilted Capsule) and a Limited Lifetime Warranty on bags and luggage; 100-day luggage trial for Heritage Hardshell.
Implementation Timeline
Shipping typically 3-5 business days for Standard Ground (2-3 days for Express in eligible regions); 100-day luggage trial; returns processed within policy timeframes
Pain Points
- 1Concern about product quality and durability for bags and luggage
- 2Uncertainty around shipping costs and delivery times
- 3Return/exchange flexibility and risk when buying bags and luggage online
Key Features
- 1Wide product range: Backpacks, Duffles, Luggage & Rollers, Travel Accessories, Laptop Sleeves, Wallets, Water Bottles, Headwear, and more
- 2Exclusive collections and collaborations (LEGO Collection, Thrasher for Herschel, Liberty Fabrics, etc.)
- 3Limited Lifetime Warranty on bags and accessories
- 430-Day Return Policy; 100-Day Trial for Herschel Heritage Hardshell Luggage
- 5Free standard shipping on orders $75+; various shipping options and regions
Target Customer Industries
Client Results
- 1Free standard shipping on orders $75+
- 230-day return policy for most items
- 3100-day trial for Heritage™ Hardshell Luggage
- 4Limited Lifetime Warranty on bags and accessories
Competitive Advantages
- 1Durable, design-driven products across bags, luggage and accessories
- 2Strong warranty and trial programs (Limited Lifetime Warranty, 100 Day Trial for luggage)
- 3Aggressive shipping policy (Free shipping over $75) and flexible returns
- 4Exclusive collaborations and themed collections (LEGO, Thrasher, Liberty Fabrics, etc.)
- 5Kid-focused line (Little Herschel) for family needs
Key Benefits
Additional Product Information
Product Description
A design-driven manufacturer offering backpacks, bags, travel goods and accessories with multiple collections, collaborations, and a focus on quality and style.
Target Market
Direct-to-consumer shoppers and retail partners seeking stylish, durable bags and luggage, including families with kids
Unique Value Proposition
Design-focused, quality-backed bags and luggage with exclusive collaborations and a customer-friendly warranty/return framework
Technical Requirements
N/A
Pricing Model
N/A
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