Herschel Supply Co. (Backpacks, Bags & Travel Goods)

Business Profile

Core Value Proposition

Herschel Supply Co. provides design-driven backpacks, bags, travel goods and accessories of the finest quality, with free shipping on orders $75+ and 24/7 customer service in NA, EU, UK.

Target Customer

{"Consumers shopping for backpacks, bags, travel gear and accessories","Travelers and commuters seeking luggage and travel organizers","Parents or guardians shopping for kids' bags under the Little Herschel line"}

Key Differentiator

Exclusive collaborations and collections (e.g., Herschel x LEGO Collection, Thrasher for Herschel Supply, Liberty Fabrics, Thomas Campbell) combined with product-focused innovations (Kaslo Camera Bag, Quilted Capsule) and a Limited Lifetime Warranty on bags and luggage; 100-day luggage trial for Heritage Hardshell.

Implementation Timeline

Shipping typically 3-5 business days for Standard Ground (2-3 days for Express in eligible regions); 100-day luggage trial; returns processed within policy timeframes

Pain Points

1Concern about product quality and durability for bags and luggage
2Uncertainty around shipping costs and delivery times
3Return/exchange flexibility and risk when buying bags and luggage online

Key Features

1Wide product range: Backpacks, Duffles, Luggage & Rollers, Travel Accessories, Laptop Sleeves, Wallets, Water Bottles, Headwear, and more
2Exclusive collections and collaborations (LEGO Collection, Thrasher for Herschel, Liberty Fabrics, etc.)
3Limited Lifetime Warranty on bags and accessories
430-Day Return Policy; 100-Day Trial for Herschel Heritage Hardshell Luggage
5Free standard shipping on orders $75+; various shipping options and regions

Target Customer Industries

Client Results

1Free standard shipping on orders $75+
230-day return policy for most items
3100-day trial for Heritage™ Hardshell Luggage
4Limited Lifetime Warranty on bags and accessories

Competitive Advantages

1Durable, design-driven products across bags, luggage and accessories
2Strong warranty and trial programs (Limited Lifetime Warranty, 100 Day Trial for luggage)
3Aggressive shipping policy (Free shipping over $75) and flexible returns
4Exclusive collaborations and themed collections (LEGO, Thrasher, Liberty Fabrics, etc.)
5Kid-focused line (Little Herschel) for family needs

Key Benefits

1Stylish, durable bags and luggage for everyday use and travel

2Warranty and risk-reducing policies (Lifetime Warranty, 100-Day Trial, 30-Day Returns)

3Flexible shipping options and free shipping over threshold

Additional Product Information

Product Description

A design-driven manufacturer offering backpacks, bags, travel goods and accessories with multiple collections, collaborations, and a focus on quality and style.

Target Market

Direct-to-consumer shoppers and retail partners seeking stylish, durable bags and luggage, including families with kids

Unique Value Proposition

Design-focused, quality-backed bags and luggage with exclusive collaborations and a customer-friendly warranty/return framework

Technical Requirements

N/A

Pricing Model

N/A

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